Targeting Lawyers – The Digital Way!

Any organization, big or small, certainly needs two professionals – an accountant and a Lawyer; not only early on but at each stage of their business journey. Though the reasons for hiring an accountant are quite obvious those for a business lawyer are not so apparent. But, hiring a good lawyer is always crucial to the success of any business. A good lawyer can provide vital assistance in basic compliance, copyright, and trademark advice for your business. Apart from that, they help to incorporate your business formally along with taking care of lawsuits and liabilities.

Need for Businesses to have Lawyers/Advocates

There are always chances for a business to get involved in a situation like a lawsuit or need help with other legal issues. To safeguard their interests, it becomes essential for a business to hire lawyers – whether while purchasing a property, or establishing a new venture, or complying with labor laws, or preparing their taxes. Hiring a lawyer ensures that your business remains functional and compliant with the existing rules and regulations.

It’s always a strategic decision for any company when hiring a lawyer for assistance. In situations where a business is being sued by an employee for discrimination, or there are charges of legal violations, or the sale of a business requires negotiations; a lawyer is a go-to person who can help you to understand the different legal issues.

All business transactions involve different levels of negotiations and document preparations. And, they need to be reviewed too. Lawyers are crucial for businesses when it comes to getting the right legal guidance regarding aspects like the signing of any contracts. Hiring a qualified lawyer can enable your business to prepare proper documents, and get the necessary legal protection.

 Understanding the terms Advocate and Lawyer!

Once has often used the terms Advocate and Lawyer interchangeably, and they appear synonymous to each other too! Further advocate, attorney, and solicitor are seen bracketed with the lawyer.

Lawyer

A lawyer refers to any person having a law degree. A lawyer can also be a person who is still pursuing law. But, it should be noted that a lawyer is not eligible to stand in court to defend clients. Duties of the lawyer include giving advice on law and carrying out litigation. The role and duties of the lawyer may change depending on their type.

Advocate

An advocate is also referred to as a lawyer. But, an advocate is a person who has completed the law degree and is eligible to stand in the court to defend clients. Duties of an advocate include representing a client in the court of law, speak on their behalf, and plead their case.

Types of Lawyers that Businesses Need

A business is unlikely to hire a lawyer who is specialized in wills, residential sale-deeds, or other “non-business” matters. Any organization will most probably hire a lawyer having skills that are suitable and conducive to their business. The different types of lawyers discussed below are those that are most adaptable to business needs.

Lawyers Specialized in Business Organizing: When it comes to deciding whether your business is better suited to be a Corporation or Limited Liability Company (LLC), the lawyers who are experts in the business organization will help to prepare the necessary paperwork.

Lawyers Specialized in Preparing Contracts: A lawyer who is an expert at preparing contracts can understand a business quickly. They help to prepare the standard format contracts required with customers, clients, and suppliers. Further, these types of lawyers assist you to respond to contracts that other people want you to sign.

Lawyers Specialized in Handling Taxes and Licenses: Usually it is an accountant who will prepare and file your annual business tax returns. However, it is required for your lawyer to know how to register your business for tax identification numbers, along with knowing the tax consequences of business transactions.

Lawyers Specialized in Dealing with Intellectual Properties: These types of lawyers help those businesses that are into media, design, or other creative businesses with the registration of their products and services for trademark and copyright protection. These tasks are performed usually by specialists who call it “intellectual property” legal work. In this case, your lawyer then needs to work closely with these specialists.

Lawyers Specialized in the Real Estate:  It’s often seen that lease of commercial spaces like offices and retail stores are quite complex and drafted to favor the landlord. A lawyer who specializes in real estate can guide you to format a standard “tenant’s addendum” having provisions that benefit your business.

Lawyers and the Legal Industry

Compared to the gigantic healthcare or financial industry, the Legal Industry is relatively small. But, the legal industry is one that’s worth considering. This is true especially if you are into a customized software business or a business that can make the lives of lawyers more easy and cozy.

Contrary to the generally negative perception about lawyers, a new picture that’s emerging is that they are hardworking, and incredibly loyal to their clients! However, marketing to lawyers can be a big challenge. Over the past few years, the Indian legal market has remained buoyant with strong hiring activity that continued across private law firms and in-house legal teams. This is mainly due to the steady rise witnessed in terms of productivity, expansion, and revenue.

The legal industry has seen a high level of hiring activity mainly in the corporate, and mergers and acquisition space. Areas like banking, capital markets, and structured finance remained busier. Hiring at the mid-level mainly remained confined to replacements.

Read other article: The Key to the World of HNIs

Overcoming Challenges in Targeting Lawyers

How can you overcome your hurdles to target lawyers and the legal industry in general? How is it possible for you to make inroads into the legal industry? How are you going to target the law firms and lawyers? Your answer lies in strategic target marketing. And, for strategic target marketing, you need to have attorney email list sales data that can give you insights about their buying history. If you do not have one, it’s always recommended to buy customized attorney email lists from a reputed data provider to suit your digital marketing campaigns.

Target Marketing Strategy to Attract Lawyers

If you are looking to find the right decision-makers within a law firm, the India lawyers’ directory can be useful. Lawyers either practice privately or are partners or associates in law firms. Some lawyers work in government organizations, corporations, and other non-profit organizations. But, you need to bear one thing in mind that it is not a good idea to target lawyers directly – they aren’t the decision-makers.

It needs to be noted that law firms may vary in sizes – from being solo practitioners to being global mega-firms. You may easily get an attorney email list in your Google search, but lawyers can be in diverse areas – they could be related to defense or associated with corporations. Apart from that, law firms include several practice areas associated with labor, employment, commerce, energy, technology, intellectual property, communications, and media. A law firm mainly offers consultancy and litigation services in these areas.

The details in free online advocate directories or an attorney database are unlikely to be segmented. It does not provide you with updated email lists or contact details of the lawyers or advocates within the legal industry. So where can you get the refined legal industry data or the all India advocate list that you are looking to target?

Get in Touch with a Reputed Data Provider Now

Whether you are a business that wishes to hire a well-qualified lawyer or a law firm that wishes to hire lawyers, or a B2B or B2C business that wishes to target the lawyers and the legal industry; your gateway to them is an attorney directory or an attorney database consisting of verified and segmented email and phone lists that align well to the needs of your digital marketing campaigns. If you are unsure about your digital marketing strategy or do not have an exhaustive database of the attorneys in India, you are advised to get help from a reliable and reputed data provider.

Best Data Provider is into the latest trends of digital marketing is here to help you with its customized lawyers’ databases containing verified email lists and mobile numbers reducing your bounce rates. Contact us at [email protected]

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