Targeting a low-income audience with a high-priced brand can prove to be a futile exercise for any Marketing campaign. That’s why, when defining your target audience, profession and income plays a big role. When it involves techno-specific and high-valued products; targeting the IT industry, or the high-profile and key decision-makers within the IT industry can be a great way to go about. Further, using databases that are segmented by industry, designation, and income can play a significant role in driving your business.
Why Target the Corporate World?
A large number of individuals work in various corporations across the world. In India too, more than twenty million people are working in the private sector. For any business that is looking at ways to improve its marketing strategies, cannot just ignore the Corporate world! Let’s look at the reasons why businesses should target corporate employees.
Verified Personnel
When you target corporate employees, it means that you are targeting that section of the audience which is verified along with getting a lot of their related information about their income, designation, etc.
Having a verified customer in their database can enable a brand to accordingly offer discounts, be assured of zero fraudulent purchases, gain more statistical insights, and increase their customer loyalty base.
Assured Periodic Income
Those who work in corporate are salaried employees drawing a fixed periodic income. By knowing the income of an employee before-hand helps in simplifying your marketing campaigns. You also have the opportunity to up-sell and cross-sell your products.
Offering installment payment options on high-priced products is a lucrative way of luring salaried professionals, and it also ensures the timely recovery of money.
Triggers Word-of-Mouth Marketing
Word of mouth can form a part of your advertisement and is your best bet to earn customer trust. This can happen when an employee’s interest and satisfaction for your product is recommended to their colleagues in their day-to-day conversation.
By offering special schemes to the corporate employees via special discounts, it can automatically fuel positive word-of-mouth marketing.
Target Marketing and Why it Matters?
As part of B2B or B2C business, you may be having great products and services to offer and you may also be going about your marketing most carefully. But, despite of this, when you see that your sales aren’t still going up, it can get quite frustrating! So, there’s certainly something that you are not paying attention to. And, that something is – target marketing.
Target Marketing refers to selecting your target market based on your product or service. In simple terms, you need to identify the right people who will be interested to buy your product, and accordingly make sure that your ad campaigns reach them.
Target marketing forms an important and integral strategy of any big business, and cannot be ignored. It’s a worthless exercise if you do not choose your target market properly – it will only result in people not being interested in your product, and will fail to respond. However, if targeted precisely, your marketing campaigns will yield better results. That’s why target marketing matters so much today.
Read Other Article: How Account Based Marketing Works?
Segmented Databases – Enabling Digital Marketer Efficiency
When it comes to time and money, segmented databases have enabled marketers to become more efficient. Market segmentation has enabled businesses to gain more insights into their customers by understanding their needs and wants. Using these insights, marketers accordingly design their campaigns to target customer segments.
Let’s consider, you are a marketer in a B2B company that sells computers, and want to target the pharmaceutical company – Bal Pharma Limited. For this, you will give your Google search, “MD, Bal Pharma, Bangalore” generating the result list from several data providers and other websites. The one seen in the below image is from Best Bata Provider which is into the latest trends of digital marketing and deals with a diverse email and phone lists.
The above was just a sample to show how you can target the key-personnel in business to sell your product or service. However, it is just next to impossible if you want to generate your own segmented database using the above Google-search method.
If you are a B2B company, you may need the database of decision-makers in India related to the corporate world. If you are a B2C, you may need the working professionals’ database. In short, whichever business you are into, you need an exhaustive database that is reliable, verified, and conforming to the guidelines. A robust database holds the key to the success of your marketing campaigns.
Role of Data Providers in Your Marketing Efforts
The advancement in technology has thrown up a new term – Data as a Service (DaaS). It is a cloud-based strategy that’s today fast becoming a must-go platform for digital marketers across industries. Since a lot of science and structuring goes into creating the datasets, it’s ideally actionable and suited for your targeted marketing. The service makes it available across all departments – anytime and anywhere!
Storing data and actually analyzing it are two different things! Interpreting a large quantity of data collected from various sources, and ensuring that your business is digitally compliant is a job well handled by the various data provider companies around us. But, it is always a good idea to ensure their reliability and credibility. You may contact data providers and get their listing by giving the Google search, “best database providers in India” as seen in the below image.
Your business may have a mass dump of data, but if you do not understand its effectiveness it is of no use. Data provider companies can interpret correctly your data, and help you convert it into a gold mine of information enabling you to increase your sales and revenues. If you are a start-up or new to the world of digital marketing, it’s always recommended that you take the support of data providers to obtain your lead generation database in India to increase your visibility and drive sales.
Looking to Specifically Target IT Professionals?
Indian IT professionals are today the major drivers of the economy. They are not only targeted mainly by the B2C and B2B businesses, but also HR consultancies as part of their recruitment services. The number of IT professionals in India is large, and reaching them is not a simple task. Best Data Provider that is into the latest trends of digital marketing and having expertise in lead generation can make it easy for you. Tap the IT world now – Acquire leads. Reach prospects. Drive sales smartly! Contact us now at [email protected]
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