The Necessity for Email Appending
At a time when the globalization trend is on the rise, and B2B marketing is gaining immense importance.
All you need to engage with your audience to generate leads. Personalization holds the key for you.
Personalization via Email marketing is one of the best ways how you can increase your reach. If you do not have a verified list of email addresses in your customer database, it will be very difficult for you to expand your business. For this very reason, it is essential for you to partner with a reputed Email Appending service provider
and revamp your existing database to successfully target the key decision-makers in the B2B as well as B2C world.
What is Email Appending?
Simply put, “append” means to add or supplement. Similarly, it means to add emails. Definition-wise email Appending is the process of updating or adding a customer’s email to their record in a database.
If your customer database is surplus with records of existing and potential customers but contains details only about names and postal addresses, then this data is on no use in this digital marketing era. When businesses add or update their customer database with email ids, it helps them to transform it from a list of contacts to a list of verified contacts to make it the real data! In this way, B2B businesses can also update their customer database with other fields like age, income, marital status, etc. But our topic mainly deals with email appending.
Email Appending Service Types
It is a process that helps you to improve your in-house data quality. The services can be broadly classified into three types.
Business Email Appending
Here you provide the details of company names, postal addresses, and other decision maker’s details to acquire their email addresses to append them in your customer database.
Consumer Email Appending
In this case the details of your customers that include names, postal addresses, etc. are matches with those in the data provider’s database to extract email addresses.
Reverse Email Appending
Reverse email appending is exactly the opposite of email appending and should not be confused. It involves matching current customer email addresses in your database against that in a data provider’s database to obtain details like full names, postal addresses, mobile numbers, and other relevant information. In short drawing a simile, It helps you to convert a rough sketch of any customer to make it a real portrait.
Read other article: How Database Service Works?
Steps in Email Appending
A data provider starts by first studying your existing database. Your existing database is then cross-referenced with records in your data provider’s database. Cross-referencing enables you to retrieve the corresponding email addresses of your target audience.
The data provider then runs your existing database through several suppression files for quality matches. All the undeliverable matches that include spam emails are omitted. Only the file that contains deliverable matches is generated which is finally delivered to you. The best part of this process is that data providers usually charge only for the appended email addresses that are deliverable.
Email Appending Best Practices
When you target an audience, especially the decision-makers in this competitive business world, it becomes quite a tedious task. Here your prime concern is to gather contact details of top-ranked officials of thousands and thousands of private and public businesses. Therefore, if you are planning to avail of email appending services of a professional data provider.
You need to adhere to the best email appending practices. Some of them are as discussed below.
Providing Correct Info to your Vendor
To attain a good match rate, you should ensure that the correct information is provided by you to your data provider; ideally, it could be in the form of an Excel sheet. In case of B2C email appends providing full postal address and name should be fine, while for B2B email appends you may apart from full postal address and name, give company name and company domain.
Sorting Customers based on Priority
In case your customer database is a huge one, you can consider sorting it as starting with your most active customers on top followed with the not-so-active ones. Providing information in this way can enable your data provider to give details based on your priority.
Partnering the Right Data Provider
Marketers, especially B2B marketers need to have accurate data regarding their niche market which holds true as far as it is concerned – this should be one of their topmost priorities.
Now coming to data providers, it is important for you to partner with a data provider who complies with the DMA (Data and Marketing Association) guidelines. A reputed data provider will test and verify for hard bounces on the appended email addresses by sending welcome emails. They also perform a global suppression which ensures the removal of blacklisted email domains.
Get Ready to Leverage Email Appending Services for Your Business
A compact mailing list can propel your marketing campaigns to dizzy heights. If you feel purchasing email is an expensive option, you can certainly do with email appending. Whether you are into B2B and B2C segments, it is always recommended to maintain up-to-date marketing data. It can help you target better. Be more visible, more credible – get in touch with Best Data Provider now.
In a highly competitive world, Best Data Provider can help you with Email Appending at reasonable prices. Into the latest trends in digital marketing, we are a well-knit team of more than 100+ professionals that processes business information using different algorithms. We constantly update and verify our database to ensure there is no decay – whether in emails or direct dials. Make that smart move – for all your email appending needs connect with us now.
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