Roobaroo Walks

CRAFTING A DISTINCTIVE APPROACH TO EXPLORING VIBRANT CULTURAL HERITAGE AND ANCIENT MONUMENTS IN INDIA

“Experiences that encapsulate the sum total of generations!”

Endowed with breathtaking natural beauty, a rich cultural legacy, enduring constructions, incredible scenery, and stunning sculptures, India beckons you for a lifetime travel experience. Conceptualising, redefining, and curating an unparalleled discovery experience for the historical, well-being, and cultural concepts of India through storytelling and hands-on engagement is Roobaroo Walks, a well-conceived venture of Anchal Sachan and Aayush Rathi.

Incorporated in the year 2015 in Varanasi, the experiential travel company has since led over 20,000 tourists from 45+ different nationalities on more than 8000 ‘Heritage Experinces’ with the belief that sustainability promotes real, organic cultural exchange that involves and benefits the locals as well as artists.

They create and promote team-building and leadership travel experiences for businesses, history labs for students, and interesting travel and study opportunities, as well as documentary projects for academia and publishing organisations. Their services range from honest interactions with famous people and places to private engagements.

THE TALE OF INCORPORATION AND ROOBAROO’S VICTORIOUS JOURNEY

During their travels, the founders realized that Indian experiences are not crafted to help travellers get an understanding of the place well and engage with the vast knowledge in a fun manner. And this is when they got the idea of Roobaroo Walks, with mobile applications to use geosensing and craft digital tours through a city as they explore off-the-beaten-track places and interesting locals. In order to foster innovation and curiosity, the firm later started leading heritage experiences. To encourage people’s creativity and progress through arts and crafts, they hold frequent workshops and events.

Anchal and Aayush both left their corporate jobs to move to Varanasi and kick off this endeavour. They carried out heritage routes on their own, discovered the various needs of different types of travellers based on their nationality, gender, and purpose in life at the time, and assisted in creating a travel itinerary that inspired their minds. In order to pull together such specific events with incredible professionals and artists, they now have a team spread out across major cities in North India, with collaborations expanding throughout India.

EDGE OVER THE PEERS

The leading team at Roobaroo supports productive and win-win culture. They want to create a collective that can position India in a globally competitive Tourism Industry. Their primary objective is to draw tourists from around the world to India. India already has a strong spiritual and historical position, but they think that there is a major shift in the world’s mental, physical, and intellectual curiosities, and India has the solutions. Despite her enormous wealth, India does not appear among the top few tourism destinations. Their aim is to transform that.

The company’s highly customer-focused services come with the drawback of having, on average, only six months of productive time. Since the months of October to March are often the busiest for work, they rigorously seek out candidates who are creative, well-read, and wise, as well as willing to venture forth, go with travellers to a destination, and give their all to bringing a tale to life.

For something to be successful, it must be done again and consistently. And most importantly, the team must have a high commitment to preserving their city’s history via innovation and advancement To strike a balance, they must decide how much work they will take on, support each person’s aims for preserving this rich legacy, and make sure their line of work provides a reliable income. If not, huge corporations quickly select these intelligent, committed professionals.

THE VISION AND MISSION OF ROOBAROO

The mission of Roobaroo is to help people embrace & learn Indian Heritage for self- and community-improvement as well as for genuine, meaningful time spent with others. Through their mission to always be enthusiastic about experiences like a young, wide-eyed child, the vision finds expression every day! The company’s goal is to compel you to learn more about the collective wisdom of a people and culture so that you can internalise the collective experiences of all of its people throughout history.

SYNCH WITH THE LATEST TECH ADVANCEMENTS

The stories and jewels on Roobaroo’s mobile application can be reached by moving around a city, although they focus more on calm, genuine dialogues. In light of this, they create virtual tours for those who might not be able to travel. With over 6,000 passengers accompanying them on tours of Varanasi, Lucknow, Dehradun, Ganga, Ramlila, Sarnath, Delhi, Agra, and Amritsar, the idea for Virtual Tours was developed during the pandemic. In a succinct yet thorough one-hour experience, it captured the spirit of a city or its history. It goes without saying that it made it easier for elderly, rural, and international students to travel to Indian cities and comprehend the culture of the country.

THE WORLD’S CULTURE AND CORE VALUES

The entry of Roobaroo into cultural spaces boosts the influence of storytellers on society and traveller decisions. They encourage discussion and learning with other peer experts, celebrity experts, and group activities that represent goal-driven, liberating travel experiences, like simply soaking in a natural lake in the Himalayas—something that is not the norm in Indian travel. The Roobaroo team places the said and unsaid intellectual needs of the travellers at the forefront because doing so is of the utmost significance. This approach is known as customer-centricity and is essential for a thriving business. Being at the top of their field in terms of creative and cultural expertise is their second-most important value. Further, critical thinking and insightfulness are highly rewarded, as is self-improvement.

RECOGNITIONS AND ACHIEVEMENTS SYMBOLISE ROOBAROO’S SUCCESS

Roobaroo has been selected as the Traveler’s Choice by Tripadvisor, placing them in the top 10% of the best providers globally—a user review-based award. The company has been awarded an award for Aarohana by the Network of Indian Cultural Entrepreneurs. In addition, they have given stage to many discussions by the honourable Tourism Ministry and the Cultural Ministry about participating in the promotion of Indian experiences. They have received recognition for their documentary expertise and location connections with National Geographic, the BBC, and Indian production companies.

“Internally crossing 8000 experiences and 20000 travellers throughout our flagship North India Geography is a big reward from our cherished travellers, who have contributed to our success. We have been progressing without spending money on marketing and have been fueled by our travellers,” the visionary leader further apprised.

FUTURE GOALS: MAKING THE TRAVEL EXPERIENCE MORE FASCINATING AND FUN!

Roobaroo aims to build a robust and widespread experience roster across the country with some of the most inspiring storytellers. For instance, tours of Indus Valley sites, trekking for senior citizens, authentic experiences in the wilderness, participation in the world’s largest theatre production-The Ramlila of Ramnagar, tribal encounters to discover the roots of their contemporary customs and learn about organic life, tours of Pataliputra and Magadha, and many more In order to give passengers the most enjoyable experience possible, the main driving factor is to bring out emerging themes from all around the nation.

DYNAMIC LEADERSHIP: AT A GLANCE

• Anchal Sachan, Co-founder of Roobaroo, is at the helm of the company and working on adding more experts from different geographies to the portfolio.
• Another leading man is Aayush Rathi, the Founder of Roobaroo and currently a contributor to Ed-Tech Company.
• Anupam Singh, the company’s CEO, strives to make every connection and experience interesting.
• Samir Kher, the team’s Chief of Experience and Quality, delivers the ideal mindset for exceptional performance.

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The post Roobaroo Walks first appeared on Business Connect Magazine.