Scatter Calendar March 2021
BY SCATTERCONTENT6 MIN READ
March marks the gateway to the start of summer – a summer that many hope will be better than the last. So, as temperatures start to rise across the country, make sure to cash in on the month’s hot topics – from World Theater Day to World Wildlife Day – and initiate meaningful conversations with your audience.
What’s new in March 2021?
EPFO to declare PF interest rate for 2020-21 on March 4
Content marketing ideas:
- Listicle idea: How much should you contribute to your PF?
- Infographic idea: A look at the changing Provident Fund rates over the years
- Video idea: How do governments across the world prepare their citizens for retirement?
- Podcast idea: What are the best instruments to plan your retirement?
The validity of expired driver’s license and vehicle documents extended to 31 March 2021
Content marketing ideas:
- Listicle idea: Steps to renew your driver’s license
- Infographic idea: What are the documents you need to carry while driving?
- Video idea: What should you know to pass your driving test?
- Podcast idea: How do driving laws differ around the world?
Fixed days:
Zero Discrimination Day – 1 March
This day is celebrated annually to promote gender equality in all walks of life by the member countries of the UN.
Content marketing ideas:
- Listicle idea: How can you support your non-binary kid?
- Infographic idea: Countries that are successfully bridging the wage gap
- Video idea: Here’s what COVID-19 has taught us about championing gender equality
- Podcast idea: Is entrepreneurship the only way to empower housewives?
World Wildlife Day – 3 March
This day champions the theme ‘sustaining all life on earth’ and aims to raise awareness of the biodiversity surrounding us.
Content marketing ideas:
- Listicle idea: X Ways to get young people involved in wildlife conservation
- Infographic idea: The most moving portrayals of wildlife in books and movies
- Video idea: How wildlife conservation reduce the chances of disease transmission to humans
- Podcast idea: A day in the life of a wildlife conservationist
Brand campaign that worked:
This video by Sony Alpha shows the majesty of wildlife taken through the camera’s lens and shows what it takes to capture the perfect shot.
World Hearing Day – 3 March
This day is observed by the UN to spread awareness about the prevention of hearing loss and to promote hearing care around the world.
Content marketing ideas:
- Listicle idea: How can you take care of your hearing aid?
- Infographic idea: Are you cleaning your ears the right way?
- Video idea: A beginner’s guide to sign language
- Podcast idea: How should you raise a hard-of-hearing child?
National Security Day – 4 March
This day is observed to appreciate and praise the work of the security forces of our country.
Content marketing ideas:
- Listicle idea: Inspiring tales from the world’s most daunting battles
- Infographic idea: Countries with the highest military expenditure
- Video idea: What are the different divisions of the Indian Army?
- Podcast idea: Technology – the invisible threat and guardian of security
International Women’s Day – 8 March
This day is the focal point for the movement for women’s rights and equality globally.
Content marketing ideas:
- Listicle idea: Here’s how you can celebrate International Women’s Day at your workplace
- Infographic idea: How long will it take for the gender pay gap to close?
- Video idea: How far have we come since the Me Too movement?
- Podcast idea: It’s time we stopped pitting women against women
Brand campaign that worked:
This ad by Viviana Mall shows that it’s the responsibility of each of us to speak up and ensure that women are safe and not subjected to harassment.
International Day for the Elimination of Racial Discrimination – 21 March
This day aims to mitigate racism around the world to reduce discrimination in all forms.
Content marketing ideas:
- Listicle idea: How did Black Lives Matter become a global movement?
- Infographic idea: X Must-watch movies to educate yourself about racism
- Video idea: Combating racism in a world of hashtag activism
- Podcast idea: How to address the shades of racism in a brown household
Brand campaign that worked:
This ad by P&G shows how African-American people are discriminated against in America solely based on the color of their skin – even if they hold offices of power.
World Down Syndrome Day – 21 March
This day is celebrated to raise awareness about Down Syndrome and celebrate the uniqueness of the chromosome that causes it.
Content marketing ideas:
- Listicle idea: Lessons on raising a child with Down syndrome
- Infographic idea: The best countries for neurodivergent people to live in
- Video idea: Sorry not sorry: What people with Down syndrome want you to know
- Podcast idea: Creating inclusive workplaces for colleagues with Down syndrome
Brand campaign that worked:
This video addresses the concerns of an expectant mother of a child with Down syndrome and reassures her that her child will be able to do everything its peers do.
International Day of Forests – 21 March
This day is celebrated to raise awareness about different kinds of forests and their conservation.
Content marketing ideas:
- Listicle idea: X Movements that are geared towards protecting forests
- Infographic idea: How many trees do we need to plant every year to reclaim depleting forest cover?
- Video idea: A look at the most diverse forest ecosystems
- Podcast idea: Is afforestation enough to avert climate change?
Brand campaign that worked:
This ad by Unilever shows us the fictional story of a tree that makes its way from the forest to the city because it realizes that it’s safer there.
World Water Day – 22 March
This day aims to promote judicious use of water and to create awareness about its importance.
Content marketing ideas:
- Listicle idea: Innovative ideas to conserve water in your daily life
- Infographic idea: X Easy ways to reuse waste water from your RO system
- Video idea: How certain industries are extending the life cycle of water
- Podcast idea: Can affordable desalination eradicate water shortage?
Brand campaign that worked:
This ad by M-seal shoes how the actions of a small boy to fix a leaking tap makes an impact on others and makes them rethink their own water consumption.
World Meteorological Day – 23 March
This day marks the anniversary of the establishment of World Meteorological Day and its contribution towards ensuring the safety and well-being of society.
Content marketing ideas:
- Listicle idea: All you need to know about making a career as a meteorologist
- Infographic idea: X Things that should be a part of a disaster management kit
- Video idea: Do you know how weather forecasts are made?
- Podcast idea: Encouraging and supporting the youth climate movement
World Tuberculosis Day – 24 March
This day aims to raise awareness about the global epidemic of tuberculosis (TB), and its prevention, treatment, and after-effects.
Content marketing ideas:
- Listicle idea: Dos and don’ts while recovering from TB
- Infographic idea: Are you at risk of contracting TB?
- Video idea: What are the different stages of TB?
- Podcast idea: How do you differentiate between TB and COVID-19?
Brand campaign that worked:
This PSA ad featuring Amitabh Bachchan tells us that it’s important to take even a simple cough seriously if it has been going on for a while, because it could be one of the signs of the deadly TB.
International Day for the Right to the Truth concerning Gross Human Rights Violations and for the Dignity of Victims – 24 March
Content marketing ideas:
- Listicle idea: X Everyday items of torture you had no idea about
- Infographic idea: Which countries have the most prisoners of war?
- Video idea: X Torture practices that still haven’t been outlawed
- Podcast idea: How can we balance justice with mercy?
International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade – 25 March
This day aims to increase awareness about the victims of brutal slavery and the dangers of prejudice and racism in today’s society.
Content marketing ideas:
- Listicle idea: Modern ways to honor those who fought against slavery
- Infographic idea: X Famous descendants of slaves
- Video idea: What constitutes modern slavery?
- Podcast idea: Tracing the descendants of Indian slaves across the world
International Day of Solidarity with Detained and Missing Staff Members – 25 March
This day applauds the work of UN staff and peacekeepers, and commemorates those who lost their lives while working towards global peace.
Content marketing ideas:
- Listicle idea: Courses you can take if you wish to work at the UN
- Infographic idea: What are the most dangerous zones for UN members to work in?
- Video idea: What are the different branches of the UN?
- Podcast idea: Steps to take for your safety when you are in a dangerous zone
Earth Hour – 27 March
Content marketing ideas:
- Listicle idea: X Resolutions to take with your family this Earth Hour
- Infographic idea: Here’s how the world has changed since the 1980s
- Video idea: A look at earth from space during Earth Hour
- Podcast idea: How does turning lights off for an hour help the planet?
Brand campaign that worked:
This official video by Earth Hour takes us around the world with people who explain why it is so impactful.
Fun days:
Pi Day – 14 March
World Sleep Day – 19 March
World Sparrow Day – 20 March
World Storytelling Day – 20 March
International Day of Happiness – 20 March
World Poetry Day – 21 March
World Theater Day – 21 March
Content marketing ideas:
- Listicle idea: X Works of powerful 20th century poetry
- Infographic idea: How should you choose a bed for the best sleep?
- Video idea: X Movies that will instantly put a smile on your face
- Podcast idea: What is the best storytelling method?
Festivals:
International Yoga Festival – 1 March to 7 March
Shivaratri – 11 March
International Day of Nowruz – 21 March
Holi – 28 March
Gangaur – 29 March to 15 April
Content marketing ideas:
- Listicle idea: X Food ideas for Shivaratri
- Infographic idea: X Yoga poses for beginners
- Video idea: X ways to create eco-friendly rangoli at home
- Podcast idea: Why and how is Nowruz celebrated?
Birthdays:
Justin Bieber – 1 March
Mary Kom – 1 March
Shahid Afridi – 1 March
Dr Seuss – 2 March
Jon Bon Jovi – 2 March
Chris Martin – 2 March
Daniel Craig – 2 March
Tiger Shroff – 2 March
Camila Cabello – 3 March
Alexander Graham Bell – 3 March
Shankar Mahadevan – 3 March
Anupam Kher – 7 March
Zakir Hussain – 9 March
Carrie Underwood – 10 March
Chuck Norris – 10 March
Olivia Wilde – 10 March
Shreya Ghoshal – 12 March
Atif Aslam – 12 March
Albert Einstein – 14 March
Aamir Khan – 14 March
Will.i.am – 15 March
Eva Longoria – 15 March
Alia Bhatt – 14 March
Yo Yo Honey Singh – 15 March
Abhay Deol – 15 March
Alexander McQueen – 17 March
Kalpana Chawla – 17 March
Saina Nehwal – 17 March
Adam Levine – 18 March
Shashi Kapoor – 18 March
Ronaldinho – 21 March
Rani Mukherji – 21 March
Shobana – 21 March
Reese Witherspoon – 22 March
Kangana Ranaut – 23 March
Tommy Hilfiger – 24 March
Elton John – 25 March
Keira Knightley – 26 March
Mariah Carey – 27 March
Quentin Tarantino – 27 March
Lady Gaga – 28 March
Celine Dion – 30 March
Vincent van Gogh – 30 March
Johann Sebastian Bach – 31 March
Content marketing ideas:
- Listicle idea: X Fashion trends started by Alexander McQueen
- Infographic idea: X Sports records broken by Ronaldinho
- Video idea: X Performances by Alia Bhatt that are a must-watch
- Podcast idea: How has Sir Elton John increased the visibility of LGBTQ+ people in the media?
Relevant Links:
- https://scatter.co.in/marketing-automation-to-harmonize-cx-journeys/
- https://scatter.co.in/?p=10023&preview=true
