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WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

Tags: upfront ahead
WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead Of Upfront

Warner Bros. Discovery wants to be Upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

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