After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie Trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman...
This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here