Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash. The fallout continues to smolder. Global mentions of Bud Light across social networks such as X, Reddit and Instagram surpassed 800,000 during the week of...
This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here
