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Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts

Tags: brand april
Disrupt The Annual Brand Prank War By Focusing On Strategy, Not Stunts

Dunkin' is now Donuts'. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many Brand pranks: Califia Farms unveiling a pickle-flavored creamer, the Duolingo owl starring in a multilingual musical on ice, and Nathan's Famous hotdogs coming aboard JetBlue. April Fools' Day has evolved from...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts

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