Makeup brand Pat Mcgrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called "The ARt of Beauty," the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to...
This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here