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Arc’teryx’s First Global Campaign Celebrates the Path Less Traveled

Tags: campaign path
Arc’teryx’s First Global Campaign Celebrates The Path Less Traveled

For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc'teryx wants consumers to know it has its sights set on the future. The Canadian brand's first global Campaign, titled "No Wasted Days," features a diverse community of adventurers treading their own paths, be they snow-capped, rocky or hundreds...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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Arc’teryx’s First Global Campaign Celebrates the Path Less Traveled

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