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To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok

To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish And Tiktok

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This rapidly growing demographic is not only assimilating into America but impacting the broader culture in fascinating ways. In four of the...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok

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