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Luxury Brands Are Moving From Haute Couture to ‘Haute-spitality’

Luxury Brands Are Moving From Haute Couture To ‘Haute-spitality’

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K. capital's Archway area, was a testament to the vision of...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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Luxury Brands Are Moving From Haute Couture to ‘Haute-spitality’

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