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Most Media Agencies Won’t Admit They’re Pitching Shell

Most Media Agencies Won’t Admit They’re Pitching Shell

Ask Agencies to describe their internal sustainability initiatives and many tout commitments to reduce ad-related carbon emissions. Ask agencies if they're willing to pitch an oil and gas industry titan like Shell, and the room suddenly goes quiet. Shell's media account is up for review, spurring protests outside agency offices and outcry from climate advocacy...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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Most Media Agencies Won’t Admit They’re Pitching Shell

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