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Meow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit

Meow Wolf Taps Into ’90s Mall Culture To Hype Its New Exhibit

A typical American Mall scene--circa the 1990s--gets a trippy makeover where aliens mingle with shoppers and mannequins come to life, stores have sardonic names like "Earholes" and mall walkers form a cult-like community. This surreal take on a well-known shrine of conspicuous consumption comes courtesy of art collective and entertainment company Meow Wolf as a...



This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here

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Meow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit

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