Consumers vote with their Dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values. Unilever is one of the companies that has the clout to make a difference with how it spends its Media Dollars. It recently demonstrated this when it...
This post first appeared on Adweek – Breaking News In Advertising, Media And Technology, please read the originial post: here
