In retail space optimization, the flick of a switch can transform the ambiance, mood, and even the buying behavior of customers. Retail Lighting plays a big role in shaping the customer’s journey and influencing their purchasing decisions. With the flip of a switch, retailers can evoke emotions, create immersive experiences, and guide customers’ attention toward ... Read more

The post The Psychology of Efficient Retail Lighting in Stores appeared first on IdeasPlusBusiness.