The terms like “Growth marketing” and “Digital Marketing” are used interchangeably. But both these terms have different concepts. Digital Marketing is the use of different channels digitally to increase the customer base and whereas growth marketing includes those strategies and techniques which are required to increase the growth of the company or the business. Both these strategies are applied for different purposes. It can be explained with an example, If you want to connect with more customers and increase the customer base for a product or a thing then you should be choosing digital marketing strategy by the Best digital marketing Company in Ludhiana. If you are more focused towards driving the growth of the company then you should be choosing growth marketing strategies. 

Some latest trends going on in growth marketing and digital marketing both: The concept of Growth marketing has been present for a very long time compared to digital marketing but both these concepts are evolving with time and latest trends and techniques need to be followed in them. Some common latest trends which can be applicable for both growth marketing and digital marketing are:

• AI Driven Marketing: Nowadays AI is the buzz creator. It is used by almost 84% of the market to grow the business. AI marketing strategies work faster than human capacity and help in coming to the conclusion at a much faster rate. Large number of markets have started depending upon AI for automating tasks.
• Voice Search optimization: Voice Search Optimization by the best SEO Company in Ludhiana.
•  is used for optimization of keywords using voice assistance. Nowadays a lot of consumers use voice search through digital assistance.
• Video Marketing: Video marketing means promotion of your product or brand by creating video content. Video marketing is getting very prevalent in the form of short videos and clips used for promotion such as reels on Instagram, shorts on Youtube etc. 
• Social Commerce: Social Commerce also known as e- commerce which means that when different social media platforms are used to promote sale of the product. It simply means that when people purchase something from social media feed. 

Benefits of these latest trends: Some of the benefits of these latest trends in growth marketing and digital marketing are:

• AI Driven marketing helps in understanding your audience in a better way as it helps in analyzing a large amount of data in a very quick manner compared to human beings.
• Video marketing helps in bringing traffic to your site, increases brand awareness, and helps in reaching a large audience through video content.
• Voice Search optimization is a fast and convenient way. It helps in getting the information regarding anything in a very quick manner. 
• Different social media sites are used by a lot of all around the world. So these platforms are used for the advertisement of the products. Social Commerce helps in getting the product to a large number of audiences. 

In this way different digital marketing and growth marketing helps in attracting a large number of audience and which leads to the growth of the company. If you are also looking to get good marketing strategies, it is advised to consult Best digital marketing Company in India.

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