Animated explainer video Companies are everywhere on the internet now. And why shouldn't they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos. The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let's read on to know about two of them.
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Whiteboard video animation
This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation.
Why is it used?
This type of animation is extremely engaging because the views watch the story being created in front of their eyes and also because the technique is educational in nature. Such videos are used in most software companies, in marketing, by IT solutions and by Business to Business companies.
Cartoon style animation + motion graphics
This is a very popular combination in the animation world, allowing the viewer to see the best of both worlds. The cartoon characters are the ones who resonate with the audience as they lead the story and motion graphics does the background work of explaining concepts.
Why is it used?
Most startups make use of this style because they have a lot of new products and services to introduce and they want to keep the audience engaged. It is also used by e-commerce giants and for an overall view of mobile applications.
Now with the knowledge of all the animation video styles, it is time for you to choose the best one to boost your marketing campaign.
