A Brand design begins by establishing clarity, having discussions with key market players and understanding how a brand will differentiate itself from other brands in the market. Without a strategy in place, a brand campaign is just based on a series of assumptions and impulsive decisions. Let's look at a few tips that will help you build a successful campaign.

Hiring a creative design agency

Having an experienced third party to decide what's best for your brand is the key to a successful brand campaign. This is because an outside voice can give you perspective, act as a facilitator and can help you navigate through various aspects of your company with undiminished energy. A design agency can bring up unforeseen situations that force you to think about the company's objectives and goals. With the help of an outside voice, your team will be passionate and clear about the direction they're heading towards and will be able to convert goals into a strategic brand campaign.

Conducting a brand health audit

To understand the strengths and weaknesses of your brand, conducting a brand health audit is important. Without it, it's very difficult to clearly define the strategic plan that needs to be implemented. This includes what has worked in the past for your brand and what hasn't so that the positives can be re-implemented in the new strategy. The weaknesses are more important than strengths because they help in eliminating any uncertainties when future projects are getting pre-planned.

Competitor analysis

Every market is dynamic. Competitors are changing branding strategy on a yearly basis and every now and then new competitors are entering the playing field. Understanding your competitors and how they build a niche for themselves in the market is very important for your brand campaign. It also gives you the confidence to move in the direction of a completely different approach for a strategic marketing and planning process. When you analyze your competitors, you understand their positioning, claims, value propositions, marketing channels, service offering etc. You also see their weaknesses which you can turn into opportunities with your own brand.

Understanding archetypes and personas

Understanding your target audience is important to create an informed brand design campaign. This helps you chalk out different personality types that will outline personality traits, demographic information, pain points and marketing channels. This helps in designing perfect campaigns aimed at the right audience. For example, if the persona of your brand is someone in their late 50s looking for healthcare, a social media brand campaign with fast-paced videos will not be the best way to reach them. Hence, a brand campaign needs to be centered heavily on the target audience