A Branding Agency is made up of a number of people who work hard to elevate your business to make a mark. Let's look at some of them
The brand strategist
A brand strategist is a person who recommends the direction you should steer your brand towards. He/she analyses current Marketing trends and does a bit of research to provide you with information that can be used to develop practical solutions for the overall marketing plan and to define the brand elements.
The digital strategist
He is the person who implements, develops and manages the online marketing strategy for putting a product/service in the market or for the overall brand. This involves developing an action plan that brings together content marketing, websites, networking, e-commerce, SEO social media advertising, marketing automation, blogger and media outreach altogether.
The media buyer/planner
The role of this person is to look for the most suitable media platform to showcase and advertise your product/service/overall brand. They take everything from your budget to the current scenario into account.
The creative director
The creative director is the team leader for a bunch of creatives like designers, art directors, copywriters who create the main concept for the service/products. His/her responsibility lies in formulating numerous development strategies to design solutions and looking at the overall creative process by guiding the team members
The digital illustrator
Illustrators are people who produce 2D animation design and drawings that are used in the branding process by putting it on advertisements, magazines, newspapers, packaging etc. These people have an eye for detail and understand digital and print production.
The image manipulator
An image retoucher/manipulator is responsible for changing the appearance of a digital image/photograph or enhancing it to suit the requirements of a project. Image retouchers can add/remove backgrounds and can combine different images to give the business a completely new image.
The UX + UI Designer
A user experience (UX) designer maps out the flow and functionality of a product and design and is responsible for seeing how the user will interact with it so that is effective and enjoyable in the long run. He creates the feel and looks for the product by designing visual elements.
The Web Developer
The web developer is a programmer who creates applications and programs for the internet. He/She is someone who knows how to make a website from scratch develops its features, functions and overall layout and also creates custom codes.
