Marketing with the latest topics: Fifa 2018
A very common strategy used by many marketeers is to use the current affairs to divert the attention to their services or products like using Fifa World cup 2018. You can turn any Message of today into a marketing strategy for your brand.
We have chosen this topic to make a study of 5 different industries who could turn this into a Marketing Message. We want to assess how to use Fifa 2018 to market the following industries;
– Hair and Beauty
– TV companies
– Food Industry
– Health Care
In order to deliver the message the first step is to determine how you can relate your products or services to the latest topic. This can only be achieved if you researched the latest topic and finding the relevance to your business concept.
1. Hair and Beauty
This industry is always looking for the latest trend to entice their customers to book new hairstyles, haircuts, make-up or even grooming tips. In the UK especially this is one of the most competitive industries, with ’12 new salons opening every week’ but with the rise of digital marketing, some salons are out performing more than others.
Marketing message: “Take your fifa 2018 fever to the next level and support your favourite footballers. How you ask? Grab the latest Critiano Ronaldo hairstyle for only 50% today. Be a supporter who goes the extra length’
Accountants are known for their numbers and increasing digital industry. This industry used to be a solid base for client retention but with the competition on a high- accountants are turning digital.
Marketing message: “Did you place a bet on a team and are almost certain you will win the BIG money? Find out now what you have to do to keep most of the Big money without giving £££s for taxes. At XYZ Accountants we help you keep your Big money for your well invested Team”
3. TV Companies.
These could be any supplier that sells TVs. They would uniquely use this opportunity to sell TVs in order to watch the match with an additional discount. The discount is to give the client a competitive edge over the competitions.
Marketing Message: ” Get now this HD Plasma TV to watch your favourite team score the winning goals in the semi-finals. Have your friends over, sit back and relax with this big screen tv, showing you the microscopic view to the game. Don’t even miss an inch. Buy now and get % when England reaches the Semi-finals.”
4. Food Industry
This industry is known to jump on the latest news headlines and events. If you observe big industries like Mc Donalds or KFC, they market their latest food items to relate with their target audiences.
Marketing message: “Check out this goal winning burger with extra meat to get your muscles warmed up for the 90 minute win! Strike the goal of hunger with this fifaton box meal today!”
5. Health Care
This is an unusual industry which we randomly selected but taking in consideration for NHS private doctors, physiotherapist or even masseurs, the World cup can be used to inspire and motivate to use their services.
Marketing message: ” Are you looking for the next big breakthrough in your football career? Come and have a complete body health check to see how your muscles need to develop to become the next David Beckham legend. Feeling a little tight from staring at the TV screen to see which team will win the World cup? We have 50% of sport massages if you use the code ‘fifasport50’.”
As you can see the latest message can be used to divert the interest of your potential clients to latest services or products. If there is another industry that you are wondering how to market to -comment below and the team from Market Forever will give you tips and tricks.
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