Around 20.4% people in Latin America (LATAM) suffer from osteoarthritis, the Community Oriented Program for the Control of Rheumatic Diseases (COPCORD) estimates. Similarly, the incidence of road accidents and sports injuries is also rising in the region, with the increasing number of automobiles on the roads and more people opting for outdoor sports. For instance, according to the World Health Organization (WHO), per every 100,000 people, 24.8% in Ecuador and 21.5% in Colombia died in road crashes in 2018.

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Moreover, knee and hip replacement surgeries in LATAM are way cheaper than in Europe and North America, which is why people from the latter regions are increasingly traveling to the former. For example, a hip replacement cost $8,400 in Colombia in 2019 compared to $40,364 in the U.S. Thus, with the increasing volume of orthopedic surgeries, the demand for orthopedic garments, soft goods, and braces for post-op rehabilitation is also rising in the region. The Organisation for Economic Co-operation and Development (OECD) estimates the 2017 hip replacement surgery rate in Chile at 19 per 100,000 population.