The International House of Pancakes or more commonly known as Ihop is the most popular breakfast joint chain in America. It has expanded its business overseas and is now present in many countries across the world. The status it enjoys worldwide was achieved because of the delicious pancakes they serve and their brilliant customer service. IHOP cares about the customers and listens to what they are saying. They use a tool to communicate with the customers called the IHOP Survey www.talktoihop.com. This is an online feedback system that records the reponses from all diners at the restaurant. The IHOP Survey

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