Instead of searching ‘which are the best Social Media tools available’? Ask yourself, why one should use Social Media Tools?
Well, to be frank, it is challenging to manage social media channels at one go, the reason is the social media manager gets lost on each and every log in with each channel as social media do have heavy engagement content. In fact, posting content on each channel may take 30-45 minutes. Hence to save this time we recommend to use social media tools to manage posting content on each social media channel.
What are the advantages if one use social media tools?
- It saves a lot of time
- By one login you can manage easily 3-6 social media channels
- All social media channels under one platform, hence it is easy to observe user engagement
- Gets better with social media analytics
Are social media tools are free to use? Or should one have to pay for it?
No, absolutely not free! However there are tools which give user to use the tool for minimum days as a trial offer (free trial version with limited features), and then they start billing you on monthly basis.
Best available Social Media Tools for Indian Social Media Managers are!
- Hootsuite
- Sprout Social
- Agorapulse
- Buffer
You do get other tools like Tweetdeck (Only for Twitter), Adespresso (Only for Facebook) etc
One thing what you need to remember before you use these tools, you need to ensure that you’re aware of each social media channel post image size, because LinkedIn & Pinterest varies a big time from other social media channels.
Facebook, Instagram, Twitter, G+, Tumblr can be posted image with 800*800 Pixels, wherein LinkedIn post looks good with 1200*628 pixels and Pinterest needs 2000*800 Pixels.
- Hootsuite
Manage all your social media in one place. From finding prospects to serving customers,
Hootsuite helps you do more with your social media.
Source: https://hootsuite.com
Hootsuite has plans for professional, Team, Business and Enterprise wherein few of them are available for free 30 days trial and few of them are customised. Please find below shown image for your reference.
If you’re ‘Digital Marketing Agency’ then we do recommend you Business plan which can impress your clients with reports, publishing approvals, and good support from Hootsuite team.
- Sprout Social
Sprout Social come with more added features for your social media scheduling, analytics, managing social media channels along with customer relationship roles. You need to pay every month in dollars.
The pricing plans of Sprout Social is mentioned below along with features.
$99/Month $149/Month $249/Month
If we convert the $ into current INR price then,
$99 is equal to Rs. 6417/Month
$149 is equal to Rs. 9657/Month
$299 is equal to Rs. 16140/Month
- AgoraPulse
They claim, “Simple & Affordable Social Media Management platform”
AgoraPulse is a Social Media Marketing and CRM suite that helps agencies, business owners, and marketers to manage their Facebook page, Twitter and Instagram accounts. (Source: AgoraPulse.com)
Agorapulse provides different and unique services compared to other tools.
- Buffer
A better way to manage your social media
Looking for an easier way to manage your social media marketing? Buffer makes it simple to schedule posts, measure performance, and manage all your accounts in one place. (Source: buffer.com)
The best way to select the social media tool for your job/organization is to understand the need and importance and select whichever suits your particular requirement.
But do remember, you need to have an eye on all social media channels at least once in a day irrespective of social media tool automation.
All the best!
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