Face it – your print and digital statements are not the most exciting things to look at. Today’s fast-moving Financial environment needs to be represented in an equally dynamic way. In order to ensure that your clients aren’t tuning out before they get to the heart of the matter, you need to find a way to wake up your statements and give them a full-Color makeover that delivers your key takeaways with impact and style.

For financial companies, adding colorful text, graphs, charts, and messages to both printed and digital statements can help to expand brand awareness and increase customer engagement – because if nobody is really looking at your statements, what value are they delivering?

The Psychology of Color

There has been a great deal of research done into the psychology of color as it pertains to marketing and branding in general, but this philosophy also has a lot of validity when it comes to the success of your financial brand.

Green and blue are colors commonly used in the financial sector. Green denotes calm, vitality, and balance, while blue represents security, trust, and honesty. According to Entrepreneur magazine, blue is the color of fiscal responsibility – a very important trait when standing behind a financial brand. Both of these colors are often seen in financial company logos and websites as they have been shown to evoke feelings of trust as well as wealth and prestige.

Studies show that the color red increases heart rate, making it an attention-grabbing color that you can use for text on important messages and alerts.

Gold and black are often used to add a touch of exclusivity and luxury.

While these are just a handful of interpretations with regard to color psychology, you can see how including color can immediately elicit a powerful response.

Inspire with color

Color inspires. Color demands attention. Color evokes feelings that black-and-white simply can’t. While black-and-white may be great for photographs, old movies, and fancy-dress balls, it’s just not impactful enough for a financial statement where a great deal of information may be packed onto a single page.

Applying a color palette to your financial statements can maximize your document’s value, making it easy for the recipient to quickly zoom in on key details. It can also provide an opportunity for you to better support your brand by including full-color logos, ads, offers, or by highlighting important messages that you want the recipient to notice.

Some key benefits of adding color to your statements include:

• A colorful statement is pleasing to look at
• Color immediately draws the eye to certain details, ensuring your recipients don’t miss important messages
• Color helps to make the statement information more easily understood
• Color simplifies document navigation
• Color supports your company branding, streamlining your brand image across all channels
• Color helps to cross-sell and upsell products or events
• Color strengthens the aesthetic appeal of your report
• Color encourages the reader to take action

In conclusion, it should be easy to see how color can transform your efforts where financial statements are concerned. Adding color to your statements encourages action and may dramatically improve responses to your promotions and brand messaging. Read 5 Things to Know Before Greenlighting Digital Color to learn the benefits of adding color to statements, and important factors to consider before making the leap into full-color statements.

Transform your Documents with FSSI

FSSI is a full-service outsourcing company that specializes in the high-volume production and delivery of regulatory compliant and marketing communications in the financial services industry. Founded in 1980, we have since grown into one of Western USA’s largest independent woman-owned document-services providers. We are experts in design and color on financial statements, adhering to well-established policies and practices throughout the development and production cycles, ensuring measurable quality and on-time delivery of highly-confidential statements, bills, invoices, letters, and notices.

Learn how to transform your documents by contacting Dan Palmquist, VP of Sales, or call 714.436.3300 to get started.

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