Since you have reached this article, you likely have a good grasp of Schema Markup and rich snippets. However, let us revisit the meaning of these terms for the ones who have just started dealing with these terms. 

Both Schema Markup and Rich Snippets are structured data markup. 

Schema markup: Schema markup (schema.org) is a structured data vocabulary that allows search engines to understand the material on your website better and offer relevant results. These markups allow search engines to investigate the meaning and connections of things referenced on your page. 

Rich Snippet: On the other hand, Rich snippets are structured data markup that allows search engines to understand better what information is available on each website. Google first presented made responses in 2009. 

Your website with the Schema markup can earn rich snippets. But how do all these works simultaneously, and how are they different? 

Schema markup: Schema Markup consists of HTML tags. These tags are added to the code of your website. It enables search engines to alter how your website’s content appears in SERPs (Search Engine Results Pages).  

Consider Schema markup the same as those neon-coloured page markers (text highlighters) that people use to take notes and highlight specific pages or paragraphs. Google crawls your website and detects these markers, ensuring or guaranteeing that certain information is emphasized when winning results for your page appear online. 

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When Google crawls through your website, it gets plenty of data. It notes the additional data and ensures that specific information or data is featured while gathering results for your website’s page. 

There are mainly two kinds of Schema data: JSON-LD and microdata. However, several markup code types may be utilized to get rich results. These include the following popular markup languages: 

• Microformats 
• RDFa 
• Schema.org 
• Open Graph 

If your SEO efforts are aimed at Google rather than Bing, it is advised that you utilize the JSON-LD format, which Google prefers. 

On the other hand, Microsoft’s search engine Bing does not prefer any of the abovementioned markup formats. 

Rich Snippet: 

Rich snippets provide more visual or interactive alternatives, which give the website material a much more helpful way. As previously said, applying Schema markup to your website leads to rich results. 

Google said that rich snippets, rich cards, and enhanced results should now be referred to as ‘rich results.’ Google did this because it needed to reduce any misunderstanding between the three commonly used names. 

Using Schema markup results in created snippets. The algorithm decides whether or not a search engine query would appreciate a rich snippet box. If it does, Google highlights the computer program results with more information. This assists users in identifying answers to particular inquiries.  

Here are some examples of rich snippets: 

• Thumbnail photos 
• Google My Business ratings 
• Star ratings 
• RDFa 
• Microformats 
• Dates for events and their ticket prices 
• Ratings for recipes, calorie counts, and preparation times 
• Breadcrumb snippets 

Schema markup: 

For example, NAP (name, address, and phone number) markup allows Google to retrieve accurate information for your company listing, such as shop hours, currencies accepted, and alternative data. While not Schema markup, this data would be far more challenging to display and much less accurate. 

While real implementation and how Schema markup may be utilized is far more complicated and sophisticated than that, that simple explanation will help you understand what type of markup to use for your tasks. In general, JSON-LD will a lot of the time implement sitewide modifications through the header code. In contrast, microdata is more often than not used to represent unique components on a personal page. 

Essentially, Schema markup informs Google not just what your website says but also what it implies.  

Rich Snippet: 

For example, you may use Schema markup to display the rating (up to five stars) of a particular product or service you offer. Consequently, when a user searches for that type of goods or service and your offering appears in the results, potential consumers will automatically see what other customers think about your offering and how many purchasers have purchased from you.