Not too many years ago, there was a large community of “brick and mortar” small businesses that thought they didn’t need a website.

Why waste money on a website they thought, 100% of my business happens in person, in my store, from people that drive here, shop here and buy here.

Today you will rarely find any business without a website. Once people started searching for and navigating to “brick and mortar” businesses using their smart phones that created directions based off their website name and address… suddenly, everyone needed a website to survive.

But shop online?

No, “my customers all eat in my dining area” or “my customers like to touch, feel, or try on their items before buying them” so I don’t need the ability to “sell online”. The common thinking was that a website just needed to get them to the business location and the rest would happen after they arrived.

Until Covid came knocking and flattened the small business community with repeated jabs and left hooks, beating these businesses bloody or just killing them off altogether.

But Covid did not treat everyone equally… some people are doing better because of Covid that before Covid – we’re looking at you Jeff Bezos!

The offline world shifted to online.

People that never shopped online before suddenly “found” that it worked pretty good. Instead of dealing with the rules and risk of “in-person” shopping, they bought their new jeans online, purchased groceries online using Instacart, and generally just shifted from “running to the store” to “ordering from their smart phones”.

After doing this for a few weeks it became a Habit.

Sure, some people will slide back and stop using Instacart for groceries because it adds cost too their bill and requires a little more planning. But even these people will use the service when it’s cold, or rainy or they’re sick or just need a last minute load of groceries for their party and don’t want to make the run themselves.

Habits formed that are make lives easier rarely get broken (unlike trying to build the habit to exercise daily) so you need to expect that your world has changed if you used to count on your “brick and mortar” location to generate your sales.

If you’re not providing a convenient way for people to buy from you online – you’re facing a decline and eventually the death of your business.

You need to have an e-commerce channel to survive!

But here’s the good news.

If you do it correctly, you can actually increase your business and make your “brick and mortar” business stronger and more profitable than it was before Covid pulled the rug from under your entryway.

Using a system like CloudNet360.com, suddenly you have an easy way to automate your follow up communication to increase add on sales all year and special promotions can be done with a few clicks.

Imagine removing the repetitive tasks you do in your business today and replacing them with simple sales automation that literally does the work for you so you can focus on the parts of your business you love.

If you think this is too good to believe for your business, then call an expert advisor today and they’ll listen to what you need and then explain exactly how it can be automated… in many cases, they’ll even do it for you.

Your customer habits have changed so the sooner you adapt to the “new normal”, the sooner you’ll take advantage of the situation. Lord & Taylor filed for bankruptcy protection but Amazon is watching their stock price soar… which path will you take?

Call today, it’s fast friendly and best of all – 100% FREE