Freshsales CRM hosted Amaan Nathoo (Head of Sales – Bonjoro) for a webinar on “How to Reduce Churn with Product Qualified Leads” on July 3, 2018.
In this webinar, Amaan covered Bonjoro’s growth story. Bonjoro’s Churn jumped significantly in a short period of time and 80% of it was from users who essentially paid for the service before they had received any value (they entered their payment details too early in their journey). By understanding and introducing PQLs, Bonjoro was able to limit conversions to only users who hit a minimum usage metric (15 videos sent), thereby only converting users who had received value from our service.
In this webinar Amaan covered:
- How to identify an ideal customer profile (and more importantly, a least ideal customer profile).
- Replacing Marketing Qualified Leads (MQLs) with Product Qualified Leads (PQLs).
- How to create a value-based trial process to match PQLs.
- Why churn is a more impactful growth lever than new business.
This webinar was brought to you by Freshsales CRM. Freshsales is a sales CRM built to help you stop juggling multiple tools. It’s ideal for small businesses and refreshing for enterprises.
The post How to Reduce Churn with Product Qualified Leads – Webinar appeared first on Freshsales Blogs.
