We all know that affordability is a key factor when it comes to buying makeup, or anything else for that matter. And it feels awful when we REALLY want to get something, but it’s above our budget. Tarte Cosmetics was one such brand whose prices were, frankly, a little too steep. But it’s okay. Because the brand just announced that they’re going to have a baby sister! And she’s super affordable!

Meet Sugar Rush.

Sugar Rush includes 17 products, and all cost $25 or less. Focusing on a younger crowd — ages 18-24 — Sugar Rush includes cosmetics, skin care, and fragrance.

(But who said 28 isn’t young?)

SWEET SLICE EYE & CHEEK PALETTE

Feel fresh, sweet & so cute you won’t delete with this all-in-one eye & cheek palette, which comes filled with juicy pink & neutral tones you can use every day.

• Eye & cheek palette with 7 freshly-picked eyeshadows & 1 blush
• Rich, creamy, clay-infused formula for longer wear
• Deliciously juicy packaging that stands out in your collection

KEEP CALM, SUNNIES ON EYE SHADOW PALETTE

• Clay-infused formula for longer wear
• Flattering hues with matte & shimmer finishes
• Rich, creamy wearable shades with pops of color
• Creates super-wearable looks all day, errrrrrday

DESERT DREAMERS BRUSH SET

When your brushes match your boho aesthetic. This vegan & cruelty-free desert dream team includes everything you need for a full face including two brushes for foundation, bronzing & strobing & one for eye shadow.

CAKE BUTTER WHIPPED BODY BUTTER

• Makes skin feel it’s softest with vitamin E, shea butter & sweet almond oil
• Absorbs quickly with no sticky or greasy residue
• Feels & looks like whipped frosting with a delicious scent of cake pops

BEACH CHEEKS CREAM BLUSH

• Gorgeous, natural flush with a quick swipe of your fingertips
• Two universally-flattering pink shades – rosy & peach
• Shea butter, mango seed butter & avocado oil leave skin super soft

BEST BUD LIP BUTTER BALM

• Jojoba oil & shea butter keep your lips hydrated
• Lactic acid helps gently exfoliate lips for baby soft lips
• Sheer, opalescent pink shade
• Angel food cake scent – yes, that’s a thing

SUGAR COAT VELVET LIQUID LIPSTICK

• Nourishing color in neutral tones that anyone can wear
• Comfortable, plush formula coats lips in full-coverage color that feels like a balm
• Sunflower seed & rosehip oils help smooth the appearance of lips
• Yummy vanilla scent will sweeten up your day

SQUEEZY CLEAN FACE WASH

• Soothing & gentle formula removes all impurities, while leaving skin feeling soft & hydrated
• Energizing citrus fragrance helps you wake up in the morning
• Can be paired with our star factor cleansing brush for an even deeper clean

STAR FACTOR CLEANSING BRUSH

• Gentle nylon bristles help lather & clear trapped oil & bacteria from pores
• Silicone brush gently massages & exfoliates dead skin
• Easy to hang in the shower for everyday use

LIGHTS, CAMERA, LASHES 4-IN-1 MASCARA

• Curls & separates every lash with 360° magniLASH wand
• Creates a naturally defined & voluminous look
• Rice bran, olive esters & provitamin B5 help soften & nourish lashes

DON’T HATE, HYDRATE OIL FREE MOISTURISER

• Hyaluronic acid & witch hazel help hydrate & soothe
• Absorbs quickly with no greasy residue
• Mattifying complex helps keep shine under control

LIP SIP VEGAN LIP OIL

• Jojoba, hazel & sunflower seed oils coat lips with nourishing tint and shine
• Sheer, high-shine wash of juicy color
• Raspberry sugar cookie flavor – yum!
• Jumbo doe foot makes application a piece of cake

PREPPY PRECISION LINER

• Sketches on ultra-fine lines & is safe to use on your lash line
• Ultra-creamy, plant-based formula won’t drag or skip for easy application
• Triple-black pigment will make your eyes pop on social & IRL

TREAT YO SELFIE DRYING LOTION

• Fast acting formula helps minimize the appearance of spots
• Gentle, detoxifying clay helps purify without irritating skin
• Caffeine helps reduce appearance of redness, while lavender helps soothe

You can shop the Sugar Rush squad in a few on Tarte’s website and at Ulta Beauty.

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