Did you know that the key aspect of a successful Email campaign is having high-quality B2B data? It needs to be signal-based and purchase intent.
Is there a shortcut to getting data that increases your conversions? Most experts will answer with a big ‘NO’. Building an email list that suits your campaign objectives and products is not a shortcut. But is it possible to have someone else do it?
Absolutely! By buying B2B data for marketing campaigns, you can save a ton of effort and resources in building a list in-house. It also enables you to get to the promotions and sales stage faster.
Most of you must have heard that buying B2B email data can potentially hurt your business and brand it as non-credible. This is not valid! There are always pros and cons to making a decision in B2B marketing, and we at DataCaptive are here to bust myths and help you in the B2B email database buying process.
We take the role of providing you with a B2B email data Purchase Guide that will help you understand why buying B2B email data can be useful and resourceful if done right.
Please read through our B2B email data buyer’s guide infographic, which has the potential to equip you to purchase a list smartly and strategically for your business.
Why Should You Buy B2B Contacts?
The world is in a rush and competition is rising for similar products. By purchasing an email list, you can effortlessly source new prospects. Choose the right vendor, such as DataCaptive, and source rich and detailed data without draining your resources.
Common Mistakes Noticed While Buying Data
Blindly purchasing an email list without a B2B email data purchase guide.
Step-by-Step Guide to Buying a B2B Email List
Identify your Target Audience
Knowing whom to target is the key to having a successful marketing campaign. It is essential to define your target audience for your solutions and products.
If your goals and objectives are well defined, with your ideal customer in mind, you can be sure to get an email list that perfectly aligns with your campaign.
Revive your Marketing by Picking a Reputable Company
Always choose a database provider who provides you with free samples. You can always test the quality with a sample. Research the vendor chosen by feedback, reviews, websites, customer service quality, and more.
Always ask if the vendors ‘sell the kind of data you require.’ When you find a company’s website transparent and easy to contact for queries like DataCaptive’s website, you know you have landed the right vendor.
Data Quality Matters – Get a Sample
Our B2B email data purchase guide dictates acquiring a sample as essential as checking for a reputable database provider.
Any reputable database provider would offer you a free sample to test for quality standards. If the quality of the sample falls below 90%, let them go. Pick someone among the 95% higher club to purchase your email lists.
Identify if the sample holds important data attributes such as full names, email addresses, company names, firmographics, technographics, and more.
Human-Verified Data, Always!
An accurate guide to buying a B2B email list is to always purchase an email list that is human-verified. DataCaptive subjects its data to a 7-tier human and AI verification process to ensure authenticity, accuracy, and credibility.
A good data vendor understands the best balance between human and AI verification.
Compliance Check is a Must
You are branded as non-credible when you send emails or contact a prospect who hasn’t opted in for marketing communications. Always choose a vendor and an email list that complies with international data policies such as CAN-SPAM, CCPA, GDPR, HIPPA, and more to steer clear of legalities.
Additionally, the contacts must be 100% opt-in and updated regularly. By choosing a reputable database provider like us, you can ensure that your business makes a risk-free investment in contacts that can be contacted in real time.
Prices Must Be According to Your Budget
There are database vendors who can price their B2B email list from pennies per contact to dollars per contact. Choose the one that matches your budget for the campaign.
Our B2B email data purchase guide mentions to remember to never choose the provider that quotes the least or the most. Choose a database provider who reasonably quotes the price for your lists. With DataCaptive, you can be assured of high-quality contacts at budget-friendly prices.
Delivery of your List
How you receive your list and in which format is important as you will be working with automation tools during marketing.
If your file is not compatible with your tools, it will create a hiccup in your efforts. Always check for .xls and .csv formats. They are user-friendly and compatible with most CRMs.
This post first appeared on 5-Ways Effective Account Based Marketing Can Benefit Marketers - ABM, please read the originial post: here
