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Salesforce Success Story of Becoming The #1CRM Platform

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Salesforce Success Story of Becoming The #1CRM Platform

Julie Williams

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Have you ever wondered how a company like Salesforce was able to reach such great heights? Salesforce success story started, when the cloud-based software company was founded in the year 1999.

Twenty-three years later, the company is now the #1CRM Platform in America and worldwide. A leader in providing customer relationship management (CRM) software focused on sales, customer service, blockchain, marketing automation, and analytics, among others.  

So, if you want to know the company’s journey to success, then take a deep dive into the company’s history, newsworthy highlights, Salesforce success plans and a timeline of milestones since its interception.  

Highlights of Salesforce

Founded
1999

Revenue
US$26.49 Billion (2022)
CEO
Marc Benioff
Founders
Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez
Headquarters
San Francisco, California, U.S.
Industry
Cloud computing, Enterprise software, Consulting

Vision and mission of Salesforce

Salesforce Success Story: The #1 CRM Platform

Salesforce journey began with Benioff building this company on the idea that software could be delivered 24/7 to the people over cloud.

Marc Benioff initially worked for Oracle, a software company that offered software installations on premise back in the 1990s. Now companies like Oracle are trying to invent cloud products and services in order to catch up to the movement that Salesforce created.

Here's How This Was Made Possible!

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Main Acquisitions of Salesforce

Salesforce Funding and Investors

Salesforce has raised $65.4M in funding over six rounds from more than 21 investors.
Their latest funding round was done in 2003, where they raised over $1 million from investors like Emergence and New Enterprise Associates.
Its early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill.

Salesforce Investments and competitors

Salesforce customer success story examples

1. Mercedes-Benz

Mercedes-Benz started using Salesforce Customer 360 to unite its marketing, sales, dealer, and service teams around a shared view of each customer. Salesforce helped the company understand their customers’ needs even better, know their customers’ purchasing history and anticipate what their customer is looking for.

2. NBCUniversal

Another customer stories include NBCUniversal using Salesforce Customer 360. Salesforce helped the company in making strategic advertising decisions using smarter data with Customer 360 and democratize their data and capabilities in real-time, which they couldn’t do on their own.



This post first appeared on 5-Ways Effective Account Based Marketing Can Benefit Marketers - ABM, please read the originial post: here

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Salesforce Success Story of Becoming The #1CRM Platform

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