If you are in the process of figuring out the best way to advertise your Rental property, Facebook Marketplace and Craigslist are great places to start. Craigslist has over 60 million monthly visitors and Facebook features 2.7 billion active monthly users, indicating that the people, and specifically, renters, are online using these sites. Plus, it doesn’t hurt that both sites are easy and free to use! In this post, we will cover posting to Craigslist and Facebook Marketplace through your TurboTenant account.
But before we dive into how to post your rental Listing to these two websites, let’s talk about avoiding online rental scams.
Avoiding Rental Scams
One of the biggest reservations that landlords and property managers have about posting their rentals on Craigslist and Facebook Marketplace is that the sites have a reputation for attracting rental scams. Given that the sites are easy and free to use, anyone is able to create a listing, including scammers. Here are just a few tips for avoiding scams on both websites:
- Set a competitive rent rate: Use local rental rates and our Rent Estimate Tool to determine the best rent for your unit. If your rent is low, then you will have more leads, which can make spotting scammers more difficult.
- Report fraud: Do your part to protect your property and other landlords by letting Craigslist or Facebook know when you spot a fishy rental ad. On each site’s listings, there is a place where you can report the ad if you believe it to be fraudulent.
- Know how to spot a scam: If it sounds too good to be true, then it probably is. For more in-depth information on popular scams, take a look at our article, “Avoiding Rental Scams 101“.
Creating a Craigslist Rental Post on TurboTenant
For those who are using our free landlord software, advertising your rental property is one of the many features you will enjoy. While our software advertises your property listing across dozens of property listing websites, Craigslist is one of the two websites you will need to manually add your listing to. The good news is that we have made the process extremely simple for our landlords. After building your initial rental listing in your TurboTenant account, follow the steps outlined below:
Step 1 – Login & Click Properties
Log in to your TurboTenant account and go to the “Properties” tab located on the left side of the page.
Step 2 – Select the Property You Want to Post to Craigslist
From the “Properties” gallery view, the option to manage the property will appear as shown in the below image. Simply click on the property you wish to post to Craigslist.
Step 3 – Select “Post To Craigslist”
Go to the “Marketing” tab and scroll down to the “Other Marketing Tools” section – then select the “Post to Craigslist” button
Step 4 – Follow the Pop-Up Instructions (included below)
- Copy the provided HTML code.
- Log in to your Craigslist account (or create one if it is your first time). Click here to visit Craigslist.
- Create a new advertisement and paste the provided HTML code into the body of the Craigslist post.
- Upload photos of your property and publish your ad.
When an interested renter reaches out to you through your Craigslist ad, TurboTenant will prompt them to fill out the leads questionnaire so you can better evaluate candidates for your rental property.
Creating a Facebook Rental Post on TurboTenant
Similar to Craigslist, Facebook Marketplace also requires you to manually add your listing to the site. But thanks to our free Chrome extension, TurboList, adding your rental listing to Facebook Marketplace is extremely fast and simple. After building your initial rental listing in your TurboTenant account, follow the steps outlined below:
Step 1 – Login & Click Properties
Using a Chrome browser on your desktop, log in to your TurboTenant account and navigate to the “Properties” tab.
Step 2 – Select the Property You Want to Post to Facebook
From the “Properties” gallery view, the option to manage the property will appear as shown in the below image. Simply click on the property you wish to post to Marketplace.
Step 3 – Add the TurboList Extension
Go to the “Marketing” tab in the “Properties” section, and add the TurboList extension by selecting “Add TurboList to Chrome.” Please note that a Chrome browser is required to add the extension. If you need to install Chrome on your computer, visit here.
Step 4 – Adding TurboList Extension
Click on ‘Add to Chrome’, which will add the TurboList extension to your browser.
Step 5 – Success (Almost)!
You’ll now see the page shown below. When you do, go back to TurboTenant. If you’re not already in the “Marketing” tab of the “Properties” section for a specific property, navigate there. From here, make sure you’re logged in to Facebook. Click ‘Post to Facebook Marketplace.’ You’ll then be taken to Facebook Marketplace to post your listing.
Step 6 – Posting to Facebook Marketplace
Review your property information, click ‘Next’, then ‘Publish’ to publish your listing!
Bonus Tips For Creating Your Rental Listing
There are certain steps you should take to build an enticing rental listing. To start, a catchy title will help you stand out from your competition and grab a renter’s attention. You’ll want to use capitalization to draw the reader’s attention to important words like location and amenity details. For example, “3-Bedroom Townhome near Hughes Stadium w/ A/C” or “Studio Apt. w/ Pool – .5 Mile from Dewey Beach” are both specific headlines that use capitalization, location specifics, and show off amenities. After deciding on a headline, the listing’s description is where you’ll share your rental’s important features and amenities. Ensure that you paint a clear and honest picture of your rental for your prospective tenants. The last thing you want is to have a prospective tenant go to your property for a showing and feel as though they’ve been lied to. Be sure to include the following information:
- Rent Amount
- Estimate of Monthly Utilities
- # of Bedrooms
- # of Bathrooms
- Square Footage
- Appliances
- Outdoor Spaces
- Pet Policy
- Smoking Policy
- Location
Last but not least, clear, well-lit photos will make your property stand out. Avoid adding filters to your photos or taking them with a fisheye lens to make the room appear larger. As tempting as it is, it can create a false first impression for your applicants. Looking for more rental listing tips? Read our articles: How to Take Great Property Photos and How to Make a Great Rental Property Listing.
Ready To Get Started?
If you want to make the process of advertising your rental property across the web a cinch, try out TurboTenant today. Our rental advertising feature, along with our suite of landlord tools, is 100% free to use. With our help, easily create a beautiful property listing, complete with your own rental property web page. Did we mention our landlords average 22 leads per listing? With our marketing, you’ll be able to increase the number of applicants and fill your vacancy faster – get started here.
FAQ
Do I have to have Facebook to post my property to Facebook Marketplace?
Yes, you will need to have your own Facebook account to post your rental listing on Facebook Marketplace. You can join Facebook here.
How do I edit my listing on Facebook Marketplace?
After downloading the TurboList Chrome extension, your listing information will be transferred from your TurboTenant listing to Facebook Marketplace. Before publishing the listing, you’ll have the option to make edits to your listing within the Marketplace. Once your listing is live on Facebook Marketplace, you’ll have the option to edit your listing. To do this, go to the Marketplace, select the ‘Your Account’ tab, which will take you to the ‘Your Listings’ tab. From here, select your listing and scroll down on the listing pop-up until you find the ‘Edit Listing’ button, which will allow you to make changes to the listing itself.
Where will my leads from Facebook Marketplace be stored?
Your leads from Facebook Marketplace will be stored in the “Leads” tab within your TurboTenant landlord account.
Can I edit my Craigslist posting once it is active?
Yes, you can edit your Craigslist post once it is active. When editing a post you can change the title, description, images, and category. Simply click the “Edit” button next to the listing you want to update. Once you’ve made your changes, click the “Continue” button twice. Then, enter the verification word and click “Continue” to update the post.
Where will my leads from Craigslist be stored?
Just like Facebook Marketplace, leads from Craigslist will be stored in the “Leads” tab within your TurboTenant landlord account.
This post first appeared on TurboTenant Blog - Resources For Landlords, please read the originial post: here
