It’s rather common knowledge that with evolving times, the Digital space has become a key frontier for every brand and business in reaching out to their audiences. The fact is, marketing on digital platforms is both cost effective, measurable and for the same, businesses from almost every domain have increased their footprint on this space drastically. The direct access it provides for a business to its Audience and vice versa ruling out physical barriers of connectivity also makes it an attractive space for one to be in. However, this comes with it’s challenge of being seen and heard as well as developing a trustful relationship with the audience one wishes to target. Hence, building ‘Digital Confidence’ is necessary to operate here effectively like an auditing software which is now evolved into something very useful, where in you can replace your paper and PDF forms with powerful digitized programs.

Digital Confidence involves intensive audience engagement via Podcasts, Blogs, Virtual Events, AI generated recommendations and many more. The idea is to build a connect with one’s audience ensuring a passage of trust, familiarity and accessibility which are cornerstones for building a business in the long run.

The best way to go about would be with ‘Virtual Events’ which include Online Webinars, Screen Casting, Digital Live-scribing, Live Games, Competitions and many more. With each of these one can achieve specific objectives for example – Webinars are perfect places for brainstorming, learning and strategizing; Screen casting provides a direct means to learning and is often

preferred for educative content; Live scribing is the most interesting of all as it gets artists on board who present real time illustrations during sessions. This approach is quite entertaining while being informative and widely sharable and post-able.

Its hereby necessary for businesses to adapt to this new digital environment and acclimatize to this space by means of Live Events. The immersive environment allows audiences to understand brands and businesses in a more focused and streamlined way. On the other hand, this would not only enable businesses to be in continuous engagement with it’s audiences but allow them an insight into audience behavior., Something that can prove handy while drafting strategies in accordance with evolving audience behavior patterns.

In these extraordinary times of Covid, tectonic shift to the digital space means the future of audience engagement by businesses would evolve and ‘Digital Confidence’ by means of live events would play an increasingly pivotal role.

• Sagarika Sahoo, Managing Director

Commerce Connect Events Exhibitions & Management

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