Tips for creating successful social media campaigns

Capturing your audience’s attention on Social Media channels is not an easy task. Between ever-changing social media algorithms and the huge amounts of content readily available online, reaching your brand’s audience is more difficult than ever. However, since giving up is not an option for your brand, you need to generate successful social media campaigns built on creative ideas and that can drive results.

But how can you create focused campaigns that deliver value and cut through the static? What do you need to analyze and measure your results? Let’s explore the answers to these very important questions together.

Creating killer social media campaigns – tips & tactics:

First and foremost, when creating a social media campaign, you need to start with a big idea. Your big idea should be creative and unique enough to capture your audience’s attention and get them to buy your product or service. Unless your campaign has a big idea, it will end up passing like a ship through the night.

Second of all, you need to avoid the spray and pray tactic. In this case it means you need to ditch the quantity over quality mindset and create truly compelling copy for your campaigns to convey your big idea and entice action.

But what else do you need to do?

• Identify what your content will promote

Your social media campaign should deliver a specific message. This message should identify your audience’s pain points, needs or interests and what your company will provide to solve or fulfill those pains or needs. From there, you need to decide what type of content you will be promoting through your campaign. This could be a landing page, an article or a blog post or a video.

See Also: How to Create the Ultimate Social Media Plan

• Figure out what you want from your audience

Figuring out what you want your posts to inspire is an effective step towards creating successful social media campaigns. Do you want them to click through your landing page? Read a post that you have shared? Or engage with your brand through comments, likes and shares? Defining the objective behind your posts will help you better craft them in a way that will produce the results you want.

• Find the right words to use in your posts

Now that you have defined what kind of value/benefits your posts should entice, it is time to choose the right words to deliver your message. Here, you need to pick words that are powerful, that can inspire and motivate and that can ultimately sell your product or service. Just think about Nike’s slogan “Just Do It” and how those three words are responsible for billions of dollars in global sales. You can learn more about finding the right words for your copy here.

See Also: 6 Effective Social Media Metrics for Campaign Success

• Be thoughtful about social media channel selection

The way you address your audience should differ depending on your choice of social media channel. Once you fully understand your audience and your campaign goals, you need to choose the most appropriate channels that can help get your message across both clearly and effectively. So if your message is in the form of a static image or a short video, your best bet is to share it on Instagram. However, if you are sharing professional content that highlights your achievements or industry experience, you should consider LinkedIn and so on.

• Establish a posting schedule

You are almost ready to start writing your post. But before you get down to business, you need to figure out how many posts you will be sharing as well as the times you will be sharing them. To have a basic starting points, you should answer the following questions: 1) Which social media platforms will I be using? 2) How many social media campaigns do I plan to run concurrently? 3) How much time do I have for executing my campaigns?

• Start writing

It is time to write the content for your campaign. One way to start is by opening any text editor of your choice and breaking it up in terms of the networks you choose to use, the post copy you will right, the kind of image you will use, the image copy you will add as well as the URL you will link to. Doing this for every post you will share will help you have a full picture of how your campaign will look like before you start running it.

• Optimize your posts

To make your message stick in your audience’s mind, you need to optimize it according to the channel you are posting on. However, you message needs to be focused and consistent across all  social media channels. You should also ensure that each post is tailored to the platform you want to use. Coschedule’s free web-based social message optimizer tool can help you do that easily and quickly.

Equipped with the tips and tactics we have shared with you above, you are now ready to create better organic social media campaigns with more effective messaging and better results.

Do you have any other tips you can add to our list? Can you offer our readers any other advice no how to run truly successful online campaigns? We would love to hear your thoughts, insights and feedback in our comment section below. Best of luck!

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