Email still rules. Although cost of customer acquisition has increased, marketers heavily rely on Email marketing. Not only ROI, but email helps marketers in building long term customer relationships through nurturing programs.

In a broader perspective, all marketing campaigns leverage email as a marketing platform to gain better results. The soul of any successful email campaign lies with the intended target base, in other words, your Email Lists. Without clean, real-time, segmented and accurate email data, targeted campaigns can suffer big time.

The Fact

Current markets are flooded with Database service solutions. There are zillions of vendors around the globe offering databases for any and all aimed audiences. But ask marketers! Irrespective of their specialization and industry, everyone will retort about the thousand risks of acquiring third party databases. It’s true! Unsolicited email lists can land marketers into huge flaks, ranging from wastage of campaign budgets to legal battles concerning privacy policies.

In such oligopoly circumstances, being served with an erroneous email list is probable for you too. But this should not prohibit businesses to buy databases or email list from reliable or trusted database solution providers. Acquiring an email list is still the smartest way to bypass top-of-the-funnel marketing hassles.

Methods of Acquiring an Email List

Buy an email list.

Rent an email list

Own an opt-in email list

Above are commonly used and the most popular email list acquisition methods – third one being the safest of them all. Marketers like you can easily build, grow and maintain email lists.

The Myth: Don’t Purchase Email Lists

Without doubt, there are no other risks as dangerous as purchasing inaccurate and bad data. High-budget campaigns can fail by this – without a fix.

Damages that bad email lists can do:

Inaccurate email lists can harm email delivery to customer inboxes

Low open and click rates because your recipients don’t know you

Probability of getting flagged as a spammer

Low ROI; which indirectly hits overall revenue

Less business opportunities

But on the other hand, a clean and hygienic email list can help a marketer in many ways.

Breaking the Ice

Faulty email lists can be avoided but marketers cannot really afford to avoid purchasing email lists and databases. Today’s marketing is data-driven and measurable to the very last detail. Internal marketing or inbound marketing teams rely hugely on third party database and email services. Marketers require huge and variety of databases to meet their desired goals, which internal databases sometime fail to meet.

Moreover nowadays email lists are more than just email addresses. Unlike a traditional database, modern databases include details about consumer likes, dislikes and preferences. To save time, marketers prefer to concentrate more on campaign results rather than spending time on building and maintain huge database lists.

Data Cleansing, Data Verification, Data Profiling, Data Appending and List Management are primary responsibilities of internal database management teams. It’s a cumbersome task after all. Hence many growing businesses dependent upon multi-channel lead generation campaigns optimize third party databases and email lists to achieve desired goals.

Benefits of email lists:

Email lists can quickly and effectively distribute messages to a large number of people who have explicitly requested to receive the information. They are your subscribers. Terms like opt-in or permission-based email lists are used to refer to this type of communication.

Here are few more advantages of email lists:

A list created after through segmentation and market research can power up marketing campaigns. As marketers aim to personalize campaigns, the demand for email lists are growing.

Get your own custom email lists based on your target audience. Reach new clients by leveraging those lists into multichannel marketing campaigns.

Optimize custom email lists to increase the number of quality leads by running targeted and data driven campaigns.

Improve campaign response rates by reaching audience interested in your business.

Engage contacts on an individual level – establishing reliability

Personalization: Pitching multiple products/service through a personalized approach

Effectivity: Increasing effective customer reach – not just increasing followers

Article From:  http://www.spanglobalservices.com/