Content Marketing has now evolved out as the simplest way to get more and more leads without putting pressure on the company’s owner and treasury department.
Actually, after the penetration of internet in human life, everyone spends around 8 to 11 hours daily on the computer. Well, during this period, they also read several things online and get motivated to purchase from e-commerce portals too.
Despite the immense potential of content marketing, entrepreneurs hardly look after this aspect of Digital Marketing. According to a survey, content marketing costs 62% less than any other form of marketing that the company explores for lead generation purposes.
How does content marketing generate leads?
It involves a few simple tips and tricks as given below:
1) Video and Interesting Pictures:
Creating valuable contents in the form of personal anecdotes that how a certain product changed the life of a person or how it benefited him or her most, really work well.
To be specific, such videos are always result-fetching and people love to view and listen to such videos. That’s why so many promotional videos are already there on Youtube and several are launched every day.
2) Problem Solving Content:
The basic rule of content marketing is to offer problem-solving and helpful contents to readers. Nobody likes to read the boring and monotonous thing. Readers want solutions.
Time is changing, now people love to read more about favorable things as compared to other stuffs. So, contents should be written from a positive angle and must be a tutorial in nature so that people feel engaged while reading the contents.
3) Grab Reader’s Contact Details:
A firm has the option of offering right and valuable data to readers only on the conditions that they have to mention their contact details into it.
It is well-known that people hardly read or even see advertisement these days. In 2015, survey around 200-million people already installed ad-blocker in their system. So, it is only via content marketing, that a firm gets greater reach to wider prospects for a lead generation.
The latest idea is to offer useful content to reader or user only when they subscribe to the blog or enter their contact details at the blog site. It works well. Once a Brand gets the contact details of the users or readers, it can then consult them on the appropriate timing for digital marketing.
4) Motivational Interviews:
Another useful and highly interactive way to get maximum responses in content is by posting motivational contents or interviews of entrepreneurs or others who accomplish big in their lives.
The latest statistics on content marketing say that 60% of the brands or marketers necessary write at least content in a day and publish the same online. Now, the type of content may vary from brand to brand, but many of them publish motivational and inspiring interviews with other entrepreneurs to generate B2B leads.
5) A Pool of Astute Target Audience:
From the viewpoint of digital marketing, identifying one’s potential lead is extremely important. It helps a firm zero in on the target audience by delivering them the right content at the precise time.
Any content for the target audience should be complete in all respects with the exact information. Verify those details with appropriate evidence and ensure they benefit the readers in the real life.
6) Trials and Errors and Customer Feedback:
Many may say it a risky deal, but without making errors an entrepreneur will never know what his customers want to read, and how the same information will benefit them.
At the end, you should ask the readers to give their feedback and enquire whether the article was useful to them or not. Such things are important in the world of digital marketing and content writing.
Offering highly informative content could enhance the traffic in no time.
According to Robbie Richards, a well-known content marketer, he presented a report on how he grew his blog site (relating to content marketing) to 272% in a single month.
Just imagine, how beneficial a brand will be if it also gets that much traffic every month.
7) Social Media Conversation:
Engaging with customers and prospective clients on social media has a big impact on the overall lead generation capacity of the firm. The social media team of any brand should be hyperactive in this regard and must listen to what customers want to say and initiate a proper dialogue with them wherever he sensed an opportunity to do so.
According to 2017 statistics, at present more than 1870-million active members are live on social media. The figure is expected to reach further soon.
Meanwhile, creating a good profile on social media with many followers is definitely an apt opportunity for a firm. It creates a credible image of the firm worldwide, and many new social networking sites’ followers will try to follow such profiles as well.
8) Publish an E-book:
According to PwC statistics, total revenue from e-book sales and publication is likely to cross $8.7-billion mark by the next year. Apart from the creative essence of the e-book, such books are also important for the purpose of content marketing and promoting one’s brand too.
9) Educate Leads and Readers:
All contents and e-books should be enlightening in nature. They must address the concern of the readers and leads while informing them with the necessary knowledge and things pertaining to the domain of the brand.
For example; a software brand should always try to disseminate the latest trends in software operation in the brand’s contents and eBooks as and whenever possible.
10) Host Seminar and Print Press Release:
Another beautiful way of content marketing while leaving a deep impact in the minds of the potential leads is by arranging a seminar or webinar. In the corresponding day, some press releases about the event will do the needful, and many new clients would love to engage with the brand.
11) Slide Share Presentation:
Every presentation clearly indicating the line of the business with flagship products and services should be presented on slide share and must be published publically. It will help the world audience to about your brand and its necessary products or services.
A slide share presentation should be simple and written in the lucid language while capable of removing any doubt from the minds of customers or potential leads. Once published online, a brand can then use the links on its website or even on social media too.
12) Be Active on Quora and Answer People’s Questions:
Answering customers’ questions and doubts is a good way to promote one’s brand while staying in touch with the customers. While helping a customer clear his doubts, an entrepreneur or the brand’s social media team, whoever handles the brand promotion task unknowingly turning an inquisitive customer to a brand’s client? Prompt reply acts as a faster mode of mouth publicity. One satisfied customer is likely to bring in many new customers in no time.
Content Marketing Is Growing Leap and Bounds
In the context of digital marketing, content is the king. According to a survey by Kapost, the content marketing experts witnessed around 7.8 times more traffic to their website than the others.
So, definitely, good content and digital marketing are closely related to each and in fact, one completes the other. Without compelling contents, digital marketing is vague and baseless.
These days, customers are also attracted to studying case studies.
Case Study acts as an eye-opener to them revealing several important aspects of the brands that they are about to use in their daily life or for business purposes.
Many firms don’t consider the importance of a case study, but whosoever assimilates positive case studies with the content marketing the result is hugely beneficial in favor of that firm. Latter enjoys wider success and witnesses a steep rise in company’s goodwill and credibility too.
As per the IBM Digital Experience Survey, 56% of the marketers believe that personalized contents greatly help in fetching positive reviews of the brand and making it a global entity with a passage of time.
Definitely, the time has come for the content marketing to take the center stage and brands should never refrain from opting for digital marketing if it really wishes to get many potential and qualified leads in a short span of time.