To make the analysis useful and find their competitive advantage Swot make highly characteristic.
SWOT analysis also known as SWOT matrix for AirAsia is an acronym for strengths, weaknesses, opportunities, and threats and it is a structural planning that evaluates those four attributes of an organization, project or Business venture. A SWOT analysis can be carried out for a AirAsia Malaysia done it as a product, place, industry, or person. It involves specifying the preliminary objective of the business venture or project and highly identifies the internal and external factors that are favorable and unfavorable to achieve that objective. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.
AirAsia SWOT done on these factors.
Strengths: Feature or Quality of the business or project that give it an advantage over others
Weaknesses: Feature or Quality of the business that place the business or project at a disadvantage relative to others
Opportunities: Attributes in the environment that the business or project could exploit to its advantage
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