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Opportunity

You can't force people to buy your products or services. I really can't stress this enough. I suppose if you put a gun to prospect's heads or strap a bomb to your chest, they might end up buying what you're selling, but that's not really a formula for success, happiness, or a sustainable way to do business. In sales, we're constantly probing, prodding, and coaxing others to give consideration to our offerings – and it's our job to hold their attention - to consider the alternative options – and yes - literally hypnotize the customer to take a step, or leap of faith in the closing phase. The customer should enjoy the experience – from start to finish. If they're bored with your pitch, you're fighting a losing battle. Sales is pure war. Day in and day out. Period. Bone up on product knowledge, and understand your competitor, but don't insult or degrade them. That's shoddy salesmanship; unprofessional. Be aggressive, but not overpowering. Put your blinders on, and know when to shut up. Talk to these people, even when you don't feel like it. Do whatever it takes to pump yourself up in the morning to win the day – to find the open door as it were. Take advantage of opportunities when they pose themselves because they will when you least expect it. Ride the wave. The only one stopping you is you.


This post first appeared on The Tangible Tangerine, please read the originial post: here

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Opportunity

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