The social media platform craze of the moment is Pinterest. Pinterest is gaining traction quickly and is starting to be dubbed as the Facebook killer platform. I don't pay a lot of attention to the "Facebook killer" type of hype, but I always look at new tools in light of our business and the pharmaceutical industry. I think I like Pinterest...it reminds me of my workspace 13-14 years ago where big bullentin boards were always a big feature of the space.
I would organize tid bits for current and upcoming projects....or sometimes just articles that seem important for some work in the future. The high-tech tool for all of this organization (that while it had its draw backs, was quite effective in many ways) was a push pin.
I built a Best of Funny Pharm Board to play around a little. What do you think? Can you visualize collaborative as well as controlled boards of all varieties...posters, new products, etc.
Is Pinterest just another distraction in our very digital worlds or do you think it has merit as a business communications tool?
This post first appeared on Pharmaceutical Industry B2B Marketing, please read the originial post: here
