I don't think I am the first person to ponder the best use of Twitter. For a good while I was a Twitter hold out. Not a complete hold out, but far from a regular participant and avid user. I puttered around from time to time working to figure out where Twitter fit within my personal and/or professional lives.
I am at Pittcon in Atlanta this week and feel as though I have found some wonderful uses. Below are five:
1. Following #Pittcon was very helpful as I worked to prepare for the conference, setting my agenda, etc. It also has been extremely helpful during the show to keep track of happenings, events and interesting "finds" of fellow conference attendees. I have been following #Interphex for the same reasons.
2. Posing a question to a very large group. Pharmaceutical Manufacturing is publishing a special report on green chemistry and sustainable manufacturing next month. I knew that a lot of Pittcon exhibitors have been actively involved in green chemistry initiatives and I knew some specifics, but I knew there are many solutions in the area that I was not aware of. I posed a question to the group via #Pittcon and learned of a few solutions I was not aware of via responses to my post.
3. Made new friends. I participated in one of the Pittcon Tweet Ups and it was a lot of fun - interesting conversation and I learned a lot.
4. Promoting the Pharmaceutical Manufacturing brand, myself and our clients to Pittcon conference participants.
5. Reminder of the value of reciprocity. There is a code of conduct on Twitter, as there is for most areas of life I suppose. A great deal of the Twitter code of conduct is strongly rooted in reciprocity and a "give to get" mentality. I like this approach, believe that there is great karmic benefit to it and believe that by approaching Twitter life in this manner more of this mentality will carry over into my offline conduct.
The Pharmaceutical Manufacturing (@PharmaMfg) and PharmaQbD (@PharmaQbD) brands will actively be participating in #Pittcon for the remainder of the conference, as well as #Interphex. I will also be making comments from my personal feed (@ToniaBecker). If you are not familiar with Twitter and how to use it, Michele Vaccarello, our Sr. Digital Editor, created a HowCast that I think will be really helpful.
Happy Tweeting!
This post first appeared on Pharmaceutical Industry B2B Marketing, please read the originial post: here
