Basically all e-mail services, servers and spam filters are set up on a point system. Spam words are assigned a point(s) and once the magic number is reached (whatever the magic number is) the given e-mail is determined to be spam and delivered to a user's junk folder rather than their inbox.
When writing e-mails and e-marketing materials we have to be careful. Some spam works are "light offenders" like the word "download" or "download now" and just cannot be used too much within a given piece. Some spam words are "heavy offenders" like the word "free" and likely should not be used at all. Other words/phrase nearly guarantee that an e-mail will go directly to the junk folder. However, most of these words are words that have no place in legitimate B2B marketing communications - words/phrases like "stop snoring," "reverses aging," "cash bonus."
I don't worry a whole lot about the extreme spam words/phrases as they are simply not part of business dialog in our space. However, light offender spam words and some heavy offender words like "free" are common and tally spam points quickly.
Newer spam words/phrases (many of which we don't have to worry about):
Reverses aging
Hidden assets
stop snoring
Free investment
Dig up dirt on friends
Stock disclaimer statement
Multi level marketing
Compare rates
Cable converter
Claims you can be removed from the list
Removes wrinkles
Compete for your business
free installation
Free grant money
Auto email removal
Collect child support
Free leads
Amazing stuff
Tells you it's an ad
Cash bonus
Promise you ...!
A more comprehensive list of words can be found within the following post: Top Spam Words and Phrases--Updated April 2010
If you are concerned about your e-communications and want to check them, there are a number of free spam checking tools like SpamCheck out there. A quick Google search will give you plenty of other options,
When writing e-mails and e-marketing materials we have to be careful. Some spam works are "light offenders" like the word "download" or "download now" and just cannot be used too much within a given piece. Some spam words are "heavy offenders" like the word "free" and likely should not be used at all. Other words/phrase nearly guarantee that an e-mail will go directly to the junk folder. However, most of these words are words that have no place in legitimate B2B marketing communications - words/phrases like "stop snoring," "reverses aging," "cash bonus."
I don't worry a whole lot about the extreme spam words/phrases as they are simply not part of business dialog in our space. However, light offender spam words and some heavy offender words like "free" are common and tally spam points quickly.
Newer spam words/phrases (many of which we don't have to worry about):
Reverses aging
Hidden assets
stop snoring
Free investment
Dig up dirt on friends
Stock disclaimer statement
Multi level marketing
Compare rates
Cable converter
Claims you can be removed from the list
Removes wrinkles
Compete for your business
free installation
Free grant money
Auto email removal
Collect child support
Free leads
Amazing stuff
Tells you it's an ad
Cash bonus
Promise you ...!
A more comprehensive list of words can be found within the following post: Top Spam Words and Phrases--Updated April 2010
If you are concerned about your e-communications and want to check them, there are a number of free spam checking tools like SpamCheck out there. A quick Google search will give you plenty of other options,
This post first appeared on Pharmaceutical Industry B2B Marketing, please read the originial post: here
