Solid digital thinking and best practices have been utilized by Silverson and their advertising agency for a website campaign currently running on PharmaManufacturing.com. Click thru rates for the campaign have to date been 46% higher than average PharmaManufacturing.com website ad click thru rates.
Why? Reviewing the 4-panel ad below, you will notice:
In addition to an ad that effectively addresses pain points and offers a meaningful call to action, the ad’s landing page is quite well done. The page is easy to navigate, provides ample information for someone at early stages of interest and the “Ask the Expert” function offers a non-threatening, customer centric opportunity for lead capture & conversion.
Why? Reviewing the 4-panel ad below, you will notice:
- Solution words that address industry pain points – “ uniquely hygienic,” “supremely efficient,” “double-certified.”
- High-impact solution – “Reduce Mixing Times by up to 90%”
- Video demonstration call to action that follows effective solution and pain point language within the ad's first three panels
- Eye-catching graphic presentation
In addition to an ad that effectively addresses pain points and offers a meaningful call to action, the ad’s landing page is quite well done. The page is easy to navigate, provides ample information for someone at early stages of interest and the “Ask the Expert” function offers a non-threatening, customer centric opportunity for lead capture & conversion.
This post first appeared on Pharmaceutical Industry B2B Marketing, please read the originial post: here
