I, along with many of you, have spent the last couple of weeks reviewing the successes as well as the learning points 2011 offered. Also I have spent this time contemplating the areas of my life I am pleased with and will continue, as well as making commitments in areas I am dedicated to strengthening.

Thanks to the commitments I made to myself a couple of years ago I am in pretty good physical shape and am a healthy weight, so I will not bore you with the subtleties of my resolutions in this area. You are also probably not wildly interested in the commitments I made relating to my life with my family, friends and spiritual life.

What’s in it for you? Professional resolutions have always been a big part of my commitments for a given new year, but this year they are center stage under a bright spotlight.

Successful business-to-business communications and business development approaches have changed. Driven by technology, lean teams within most companies and corporate cost cutting, the way your customers make their way through buying cycles has changed. This said, the age old saying….."The more things change, the more they stay the same" certainly applies. Your customers are people and people do not change their views, perceptions and behaviors as quickly as technology changes.

So, I resolve to you to:

• Multiply my dedication to ongoing professional development so that I, along with the full Pharmaceutical Manufacturing team, can bring the latest marketing communications thinking and approaches to you. In fact, Putman Media has invested to send myself and one of my colleagues to American Business Media’s B2B Advanced Leadership Program at Northwestern University next week so stay tuned.
  

• Drive myself and our team to develop new and creative solutions to address your marketing communications and business development challenges.

• Continue to work to understand and meet our audiences’ information and knowledge needs.

• Not letting our commitment to the creation of leading edge editorial waiver.

• Professionally making recommendations to assure that your Pharmaceutical Manufacturing marketing communications programs meet and exceed your expectations.

I am excited about this year and look forward to working with you to achieve your 2012 goals and maybe to helping you to work on one or two of your own resolutions.

I wish you peace, blessings and success in the New Year.