It is no longer unusual for companies to launch new products via their social media channels, but to date Google + has not been the platform of choice. Earlier this week Cadbury UK launched its new product Bubbly on its Google + page first (3,440 people within their circle) rather than on its Facebook page with more than 78,000 followers.
Before you can all of your other social media strategy and pledge allegiance to Google, I am still not sold on Google +. I have a Google + account and have some people and a few companies in various circles, but I don't see many signs of Google gaining traction. AND most importantly, I don't see what Google + is offering me that I am not getting from other social media platforms on which I am deeply entrenched.
We are, of course, watching Google + and have thrown the Pharmaceutical Manufacturing hat in the ring in a very low engagement kind of way. But, social media needs high levels of engagement. If most social media participating individuals and companies only go through the motions to say they are on Google +, Google + will fail (as I suspect it will). After all, what is social media if your friends and colleagues aren't engaged? You are just talking to yourself.
Or....just talking to 3,440 in Cadbury's case.
(I tip my hat to whoever at Cadbury thought to launch their new product on Google +. It was a brilliant strategy in that they are the first major consumer products company to launch a new product on Google +. Yes, they only have 3,440 people in their circle, but they have gotten major play in the traditional press and on other established social media platforms...Cheers).
This post first appeared on Pharmaceutical Industry B2B Marketing, please read the originial post: here
