Some of my favorite quotes about Corporate Culture include “Culture is strategy” (Jim Collins), “The only way to change a corporate culture is to just change it” (Gordon Bethune), and “No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it” (Jack Welch). And on brand, no one know better than Howard Schultz whose says “Great companies that build an enduring brand have an emotional relationship with customers that has no barrier.”
Today I add to the collection of quotes about corporate culture by passing along some of the best bits from my upcoming book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Enjoy!
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