Roku channel is in the process of entering select Samsung Smart TVs. This is a very crucial move that many experts find to be game-changing. With this move, Roku will be able to cater its services to millions of consumers that have bought Samsung Smart TVs.
Roku seems to be in the mood for doing serious business. The reason why we are saying this is simply because Roku has expanded its free, ad-based curated VOD service to a famous streaming platform, which has no relation with Roku.
This particular move by Roku is quite important because the company is looking to spread its legs beyond its own ecosystem of streaming device. This is why the most popular channel that the company has to offer, i.e., ‘Roku channel’ is going to make its way onto the select Samsung Smart TVs in a matter of a few weeks now. Along with the channel, the company will also introduce its free ad-supported VOD service. This will come as a surprise for many, especially to those who are using Roku services on their Samsung Smart TVs.
Those who are using Roku services know that Roku channel unveiled VOD service in the latter half of 2017 on all Roku TVs and Roku players. With Roku channel getting integrated into Samsung Smart TVs, it will make the way for a number of streaming platforms to appear on Roku and make use of Roku OS to display their services. Back in the day, it was not possible due to many reasons.
Roku has issued a number of statements in this regard in which the management said that ‘Roku channel features hundreds and thousands of TV shows and movies today. Roku channel is among the top 20 channels that provide services on Roku platform, which the company feels very proud of’.
If the statements of the company from last year are to be seen, then it is clearly visible that there has been an improvement in the channel’s ranking. Roku has become the No. 3 ad-supported channel on the Roku platform. Roku believes that the expansion of Roku channel has taken the company in the forward direction. There are many more things that Roku is going to add in the near future, so customers just need to wait and watch.
Roku has also identified an interesting thing about Roku channel, i.e., the ad load per programming hour is ½ compared to the traditional linear TV. This allows the company to focus more on the content rather than advertisements.
Roku issued one more statement in which it said, ‘The company has expanded its Roku app distribution to a number of viewing platforms, which include Samsung. As we all know that Samsung is the number one TV manufacturer in the US, so this will allow us to engage with millions of new customers with our free, ad-supported VOD service.’
It’s been a great move by the company to add Roku channel to Samsung Smart TVs. If you