A talk titled Selling the Sexy Science: A New Narrative on Climate Change, will take place Wednesday, September 19, 2018, 12:00 - 1:15 p.m., Memorial Union, Room 207, Arizona State University, Tempe campus. In today’s media, the future seems ominously uncertain. These “doomsday” narratives on climate change can serve to instill hopeless inaction, rather than spur positive societal change.
In this talk, Jesse Hernreich, will present a contrasting climate-change narrative -- a perspective designed to propel us into positive action on a seemingly overwhelming problem. Hernreich is from the Ecosa Institute, a design school in Prescott, AZ focused on Regenerative Ecological Design.
A light lunch will be served. Click here to register.
Sustainability as Both Sexy and Spiritual
Marketing Sustainability and the Science of Storytelling
Climate Communications and Human Psychology (Video)
The Science of Storytelling: Making Facts Matter in a Post-Factual World