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Event - Sustainable Brands 2017 Detroit

SB'17 will take place on May 22-25, 2017 in Detroit, Michigan at the Cobo Convention Center, conveniently located in downtown Detroit's dynamic civic center and overlooking the Detroit River, with views of neighboring Windsor, Canada.

Learn from Today's Change Agents Over 300 speakers will join us at SB’17 Detroit to jump start conversations around the potential for business success through purpose driven, sustainability-led innovation that creates scalable positive impact and profitability.

The Sustainable Brands Community

Sustainable Brands is a global community that believes that embedding environmental and social purpose into the core of a brand is the future of business. The community was founded on the conviction that unleashing the best of human ingenuity and innovation can change the shape of business and, with it, the world. Ten years later, we are celebrating our progress as a community of action, dedicated to delivering on the solutions needed to drive us into the next economy.

Redefining the Good Life

SB’17 Detroit marks the beginning of a 3-year global conversation about how we can deliver a flourishing future by rethinking what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. Driven to create a better world for all, the SB community is collectively called upon to redefine, redesign and deliver a new future, starting with individual and societal aspirations that point us all toward real happiness and a sustainable future. Beginning at SB’17 Detroit with a collective conversation about how we can “Redefine the Good Life,” together we will illustrate how the brand leaders of the future can respond.

The Sustainable Brands Experience

At SB, we believe brands are uniquely positioned to align business and society on the path to a flourishing future, and enable participants to experience a shift in thinking that results in new ways of doing business to drive economic success.

Over the past decade, Sustainable Brands has become the preeminent platform for highlighting the power of purpose to drive brand success: and the power of brands to change the world. Sustainable Brands sparks and enables transformational leadership at the personal, organizational and economic systems level, supporting reflection, ideation and action by creating and curating an optimal environment for discovering the tools and partners necessary to create new kinds of shared value. We bring the full system into the room, convening a community of courageous optimists willing to challenge personal assumptions and disrupt the status quo.

Who should attend


Those who seek to solve social problems that alleviate, or altogether eliminate, resource tensions along the way.


Those who believe leadership stems from brands that have awareness of the impact they have on the world around them.


Those who encourage purpose-driven voice and invite stakeholders on interactive, co-creative journeys.


People who want skillful, sensitive design that leads to radical innovation and heightened shared value.


Supply chain disruptions are not an option so this conference is for people who want to see enlightenment across the entire value chain.


Those that encourage embedded sustainability-driven behaviors and pro-active management to drive change from within.

Program Overview

SB’17 Detroit sparks and enables transformational leadership at the personal, organizational and economic systems level to support reflection, ideation and action. By creating and curating an optimal environment for the discovery of tools, methodologies and partners to create new kinds of shared value, we bring the full system into the room. Through a connected program of learning and co-creation, SB’17 Detroit equips attendees to drive business success and positive impact through powerful plenaries, breakouts, deep-dive workshops, the dynamic Activation Hub, the Innovation Open competition, and numerous community networking events that foster sustainability-led innovation.


Thought leader insights providing the fast-track to understanding the latest trends and drivers.

Featured Plenaries Include:

Pashon Murray, Co-founder of Detroit Dirt, will demonstrate the opportunity for brands to contribute to the rejuvenation of cities in decline. Pashon’s vision for…

Sam Polk, CEO of Everytable, will share how his remarkable journey from a hedge fund manager to a social entrepreneur is delivering shared value…

Kate Brandt, Sustainability Lead at Google, will unpack Google’s leadership in equipping the whole world with equal and easy access to reliable…

Virginie Helias, Vice President of Global Sustainability at Procter & Gamble, will share brand new insight into how Procter & Gamble is looking to enable positive…


Subject matter explorations to understand and solve topical business challenges. Featured Breakouts Include:

Ryan Williams, Good Cop at Method, will reveal the challenges and rewards of opening the company’s South Side Soapbox facility, and how Method…

Daniel Vennard, Director of the Better Buying Lab at World Resources Institute (WRI), will unveil a new guide on transforming behavior around… Read More... Paul Dillinger, Head of Global Product Innovation at Levi Strauss & Co, will present the brand’s latest initiative to mentor rising stars in the apparel…

Jennifer Lindenauer, Vice President of Marketing at Upworthy, will share Upworthy’s secret sauce on getting brands to supercharge their…


Half day, deep dive studios to help you turn ideas into action. Featured Workshops Include:

Leith Sharp, Director of Executive Education for Sustainability Leadership at Harvard University, will offer a powerful new model for enabling continuous…

John Marshall Roberts, Author of The Voice Code, will share his latest breakthroughs on how personal evolution acts as an enabler of the good life…

Elisabeth Laville, Chief Entrepreneur at Utopies, will lead a session on the power of the Positive Brands® approach whereby executives can find a brand…

Ricardo Caceres, Global Marketing Director for Sustainability at Coca-Cola, will host a workshop on embedding purpose and sustainability priorities…


Experience this dynamic, action-driven and collaborative environment where brands find the conversations, connections, tools, solutions and partners to co-create new forms of value and impact.

Shaping the Future of Commerce Worldwide

The SB’17 Detroit Activation Hub encourages collaboration and celebrates purposeful innovation. This action-centered environment is more than just another solutions exhibit; it is a platform to engage directly with business and brand professionals who are looking for unique and targeted ways to add value to their business. The atmosphere creates a fresh connection between people, organizations and companies with innovative business solutions, and brand professionals looking to activate their sustainability goals into tangible reality.

The collaborative environment of the Activation Hub facilitates deeper learning, conversation and networking, allowing everyone to engage on a more personal level through innovation labs, lounges, networking events and more.

The Activation Hub features focused Pavilions to inform and empower attendees to find the trusted business solutions to support the activation of their goals. Pavilion exhibits and content highlight leadership around:
  • and much more!

The brightest social and environmental entrepreneurs challenging the status quo of business.

Startup Competition

The SB Innovation Open will be launching it’s 6th year, in effort to help catalyze the progress and impact of the next generation of better brands featuring the startups who, if given the right support and exposure, can contribute to an economically, socially and environmentally flourishing future.

This year the competition is being split into different categories, where the 3 winning semi-finalists of each category will be invited to attend SB’17 Detroit to benefit from a week of introductions to influential brands, minds, experts and designers. The finalists, winners of each product category, will take the main stage to present their pitches to the entire SB community in attendance and globally via livestream, in efforts to become the overall + People’s Choice SBIO winners.

Entry Deadline: March 31th, 2017.

The Prizes

An All Event conference pass + Activation Hub Staff pass to SB’17 Detroit Activation Hub exhibition space for 4 days in the Activation Hub SB Golden Ticket to all SB events for 3 years More to come!


Networking, learning and celebratory events to connect our community and deepen relationships. Network with Brand Innovators

This is where the connections are truly made. Relax and enjoy as you catch up with old friends and acquaintances. Connect with peers around a topic of shared interest while you sit down for an engaging conversation at one of the many ‘Birds of a Feather’ dinners. From the moment you arrive in Detroit, to the minute you leave; take advantage of the non-stop line up of networking opportunities. Come ready to connect while having some fun! Featuring
  • Opening Night Plenary
  • Welcome Reception
  • Activation Hub Pavillions & Lounges
  • Activation Hub Happy Hours
  • Morning Yoga
  • Eastern Market Party
  • and much more TBA…

Sustainable Brands consistently delivers a world-class faculty of thought leaders and practitioners who are demonstrating the many ways that brands can benefit by leading the path to a flourishing future. Below is the list of confirmed SB’17 Detroit speakers.
  • Virginie Helias VP, Global Sustainability Proctor & Gamble
  • Kevin Hagen Director of Corporate Responsibility Iron Mountain
  • Kate Brandt Lead for Sustainability Google
  • Paul Dillinger Head of Global Product Innovation Levi Strauss & Co.
  • Sarah Chandler Director, Operations Product Development and Environmental Initiatives Apple
  • Aria Finger CEO Do Something
  • Bob Willard Author, Speaker, and Founder Sustainability Advantage
  • John Izzo Bestselling Author and Thought Leader Awakening Corporate Soul
  • Daniel Lubetzky CEO & Founder Kind
  • Charlie Brown CEO Context Partners
  • Whitney Mayer Manager, Social Innovation The Hershey Company
  • Leith Sharp Director, Executive Education for Sustainability Leadership Harvard University
  • George Hodge Senior Manager, Supply Chain CDP
  • Ricardo Caceres Global Marketing Director, Sustainability Coca-Cola
  • Elisabeth Laville Chief Entrepreneur Utopies
  • Neal Davies President and CEO Effie Worldwide
  • Nadya Zhexembayeva Chief Reinvention Officer WE EXIST Reinvention Agency
  • Jensie Miksich Brand Director Context Partners
  • Pashon Murray Co-Founder Detroit Dirt
  • Nelson A. Switzer Chief Sustainability Officer Nestlé Waters North America
  • Jennifer Lindenauer Head of Marketing and Communications Upworthy
  • Sam Polk CEO Everytable
  • Renee Lertzman Psychosocial Researcher and Engagement Advisor John Marshall Roberts Founder Worldview Thinking
  • Ryan Williams Manager, Good Cop & Director of Sustainability Method
  • Roian Atwood Director of Sustainability Wrangler
  • Nicole Hagerman Miller Managing Director Biomimicry 3.8
  • Stephanie Bertels Founder & Lead Researcher Embedding Project
  • Andre Angel Founder TangoTab
  • Lisa Leong Managing Director Embedding Project
  • Daniel Vennard Global Program Director World Resources Institute
  • Julien Hill-Landolt Director, Sustainable Lifestyles WBCSD
  • Phil McKenzie Co-Host 2 Dope Boys & a Podcast
  • Chad Smith CEO and Co-founder HumanWealth Partners
  • Tim McAloone Co-Founder essensus
  • Michael Brooks Co-Host 2 Dope Boys & a Podcast
  • Paloma Durán Director SDG Fund United Nations
  • Justine Burt Founder & CEO Appraccel
To register click here.

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Event - Sustainable Brands 2017 Detroit


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