For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish […]

The post One For the Books – Why Companies Should Use Books as Promotional Products by Brian Jud appeared first on Nonfiction Authors Association.